Director, Mass Media

Grow Therapy • New York, NY

24d • Hybrid

About The Position

We are looking for a Director of Mass Media to build, scale, and optimize our presence across demand generating channels - notably television, streaming, and audio platforms. In this role, you will own the strategy, execution, and performance management of all mass media channels. You will develop incrementality testing roadmaps, collaborate on advanced measurement models, and ensure that every investment delivers clear, measurable impact.
You will work closely with data science, engineering, creative, finance, and external agencies to drive alignment, accelerate performance, and bring our messaging to life for audiences. You will also manage vendor relationships, oversee media budgets, and lead cross-functional initiatives that strengthen our approach to attribution, forecasting, and long-term channel investment.
The ideal candidate is a seasoned mass media leader with deep experience in TV and audio, strong analytical instincts, fluency with third party measurement tools, and a track record of turning insights into scaled, efficient growth. You are equally versed in how to optimize CTV platforms and navigate relationships with network partners to ensure we receive the best opportunities, rates, and added value integrations. You bring structure to complexity and know how to guide teams toward rigor, clarity, and meaningful performance outcomes.

Requirements

• 10+ years of experience in mass media, acquisition marketing, or media strategy, ideally within an agency or a high-growth performance-driven organization
• A proven track record of scaling TV and audio channels and managing multi-million-dollar budgets
• Demonstrated expertise with incrementality testing, attribution frameworks, spike models, MMM, and third party measurement platforms
• Strong analytical capabilities and the ability to translate data into actionable insights and clear recommendations
• Experience leading agency relationships, negotiating scopes, and managing vendor performance
• Experience building and maintaining positive relationships with network partners that unlock mutually beneficial opportunities
• A strategic and operational mindset, with the ability to set long-term direction while executing near-term objectives
• Exceptional communication, collaboration, and stakeholder management skills across technical and non-technical teams
• A steady, proactive, solutions-oriented approach when navigating ambiguity or competing priorities
• A passion for creative marketing and bringing brand strategy and storytelling to life through media choices

Responsibilities

• Develop the strategy and roadmap for scaling mass reach channels, including linear TV, OTT/CTV, terrestrial and streaming audio, podcasts, and emerging high-reach formats
• Create and manage incrementality testing frameworks and experimentation roadmaps that validate performance and inform channel growth
• Own channel measurement in partnership with data and analytics teams, including MMM inputs, spike models, attribution mapping, and third party reporting tools
• Manage external media agencies and technology vendors, including scopes, performance expectations, deliverables, and ongoing optimization
• Own media budgets and investment pacing, ensuring efficient allocation and adherence to forecasted spend
• Collaborate with engineering and data teams to improve tracking, signal quality, ingestion pipelines, and reporting infrastructure
• Partner with brand planning, creative, product marketing, and finance teams to set campaign objectives, align on learning agendas, and drive accountability against performance
• Evaluate channel-level and creative-level insights to guide optimization, creative iteration, and investment decisions
• Lead cross-functional reviews, planning cycles, and post-campaign analyses to ensure the organization has clear visibility into results and next steps
• Develop scalable systems, documentation, and workflows that support transparency, efficiency, and long-term channel readiness
• Stay current with industry trends, measurement standards, and platform capabilities to identify new opportunities for reach and efficiency

Benefits

• Comprehensive Health Coverage: Medical, dental, and vision insurance, plus life and disability coverage.
• Parental Leave & Family Support: Up to 18 weeks paid leave and a new child stipend.
• Financial Wellness: 401(k) program and equity opportunities.
• Meals & Home Office Support: Stipends for home office setup and ongoing funds for meals, with tailored perks for both remote and in-office employees.
• Time Off to Recharge: Flexible PTO, 12 paid holidays, and a full winter break week.
• Wellness & Development: Annual stipends to put towards personal & professional growth.
• Mental & Physical Health Support: No-cost access to therapy through the Grow platform, weekly flexible hours for self-care (“Mental Health Mornings/Afternoons”) and memberships to leading wellness apps (such as One Medical, Headspace, and Talkspace).
• Extra Perks: Pet insurance discounts, commuter benefits, and global travel assistance.

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Education Level: No Education Listed
• Number of Employees: 501-1,000 employees