Director, Marketing

Paratek Pharmaceuticals•King of Prussia, PA

53d

About The Position

The Director, Marketing will be the steward of key marketing work-streams, including personal promotional tactics, message evolution, Payor/government marketing, Speaker development, sales training alignment, vendor management, etc. The Director, Marketing will work closely across commercial and non-commercial functions to ensure alignment of core messaging that optimizes the value proposition for Paratek products, specifically, XHANCE.

Requirements

Emulates Paratek's Core Values: Purposeful, Passionate, Collaboration and Resourceful
Bachelor's degree in science or business discipline; advanced degree preferred
15 or more years of pharmaceutical commercial experience, including relevant experience working on, or with, digital, social media, and non-personal promotion
Strong understanding of managed care environment
Demonstrated cross-functional knowledge base including but not limited to market research and analytics, market access, medical affairs, field sales, regulatory compliance, and clinical development principles
Demonstrated ability to lead initiatives and manage coordination of cross-functional projects in complex matrix environments
Demonstrated success working in a cross-functional and cross-geographical team environment
Demonstrated effectiveness working on multiple projects simultaneously
Effective communication and high-impact presentation skills
Technology skills: Microsoft Office, marketing automation software

Responsibilities

Primary owner of XHANCE brand activities
Creation / evolution of branded campaigns and campaign materials for the US market including payor and government
Development of clear and succinct approved messaging that resonates with the perceptions and attitudes of HCPs
Selection and management of creative agencies to deliver on internally developed priorities
Optimization of promotional touchpoints across all personal and non-personal channels (including digital / omni-channel considerations, next best interactions, etc.)
Effective collaboration with medical, legal, and regulatory review committee to shepherd promotional materials aligned to brand positioning
Partnership with operational, analytical, and IT functions to ensure alignment of content and optimization of HCP resources
Setting of KPIs to determine effectiveness of campaigns
Collaboration with Market Research to assess and validate positioning, value proposition, and opportunities for brand differentiation, as well as optimize analytical support for the brand
Coordinated planning with Sales management, Operations, and Sales Training to ensure optimal execution within the sales organization
Work effectively with and across Sales Teams to achieve execution of plan
Partnership with Market Access and Trade to ensure branding alignment and coordination of materials across customers
Compliant collaboration with Medical Affairs and Field Medical teams
Coordination of annual Business Planning process across all indications
Development of the annual brand budget process as well as ensuring cross-functional alignment of annual priority setting and budgets
Effective alignment to the established corporate and industry compliance guidelines
Interactions with field management and representatives to gain market intelligence and gauge efficacy of materials
Effective collaboration with Marketing leads on DTP (Direct to Patient) and NPP (Non personal promotion)