Director Marketing

Providence•Spokane, WA

13d•$63 - $112•Hybrid

About The Position

Calling all Esteemed Leaders! Are you a dynamic, strategic marketing leader who thrives on building brand strength, shaping go ‑ to ‑ market plans, and driving measurable impact across diverse markets? Do you excel at leading cross ‑ functional teams, optimizing integrated campaigns, and elevating brand consistency and storytelling? If so, this Director, Marketing opportunity offers the chance to amplify the Providence family of brands and influence growth across a mission ‑ driven organization. The Role: The Director, Marketing supports and shares accountability for marketing the Providence family of brands across assigned markets. Working closely with the AVP Marketing (Divisional CMO), this leader ensures the achievement of brand health metrics and marketing objectives. The role provides oversight of marketing campaigns, ensures alignment with brand guidelines, and drives standardization across deliverables and go‑to‑market processes. The Director leads the development, implementation, and measurement of integrated marketing campaigns, setting clear goals and collaborating with creative services, digital teams, PR/communications, media, research, and social teams to bring initiatives to life. As a key strategic partner and relationship‑builder, the Director plays an essential role in shaping marketing strategy, nurturing stakeholder relationships, and driving day-to-day execution.

Requirements

Bachelor’s Degree in Marketing, Communication, Business, or related field; or equivalent education/experience
7+ years in a marketing role, with emphasis on strategy development and campaign execution
Strong ability to consult with marketing professionals and provide clear, consistent direction
Advanced skill in translating data, insights, and metrics into strategic action
Strong leadership, teamwork, and people ‑ development capabilities
Excellent strategic thinking, planning, and project ‑ management skills
Ability to manage both internal and external creative resources effectively
Outstanding analytical and problem ‑ solving abilities
Exceptional written, verbal, and presentation communication skills
Skilled at listening and responding to consumer research and market insights
Highly organized, methodical, and able to manage multiple tasks under pressure
Proficiency in Microsoft Office, PowerBI, Tableau, AI tools, and Media Mix Modeling
Ability to travel occasionally

Nice To Haves

Healthcare industry experience (preferred)

Responsibilities

Develop and implement comprehensive marketing strategies aligned with organizational and service ‑ area priorities.
Partner with leadership, strategy, and business development teams to ensure marketing plans reflect business needs and growth goals.
Maintain and strengthen key stakeholder relationships; represent marketing in strategic and operational discussions.
Monitor market dynamics, customer journey insights, competitive trends, and environmental factors to inform proactive marketing recommendations.
Steward brand identity, positioning, and messaging across channels to ensure alignment and consistency.
Design and oversee multi ‑ channel campaigns (paid media, SEO, SEM, social, CRM, web) in collaboration with functional experts.
Monitor campaign performance, optimize based on KPIs and ROI, and ensure budget, timeline, and resource alignment.
Oversee execution of marketing initiatives across multiple lines of business and distribution channels.
Partner with research teams to understand and improve brand awareness and perception across markets.
Collaborate with creative teams and external vendors to deliver high ‑ impact marketing assets.
Use data and analytics to guide insights, decisions, and marketing effectiveness improvements.
Ensure cohesive execution by working closely with strategy, operations, communications, and functional marketing teams.
Recruit, mentor, and manage a team of marketing professionals; provide coaching, training, and development.
Ensure compliance with healthcare regulations and ethical standards in all marketing activities.