Director, Marketing – Craft East

Craft Brew Alliance • Roseland, VA

2d

About The Position

Dreaming big is in our DNA. It’s who we are as a company. It’s our culture. It’s our heritage. And more than ever, it’s our future. A future where we’re always looking forward. Always serving up new ways to meet life’s moments. A future where we keep dreaming bigger. We look for people with passion, talent, and curiosity, and provide them with the teammates, resources and opportunities to unleash their full potential. The power we create together – when we combine your strengths with ours – is unstoppable. Are you ready to join a team that dreams as big as you do? The Director of Marketing will assume overall accountability for developing and executing the annual marketing plan for Devils Backbone, La Rubia, and Cisco (Craft East). In addition, the Director of Marketing will be an experienced people leader, with a reputation for being a change agent and hiring and developing the best teams. He/she will have a demonstrable record of success at building a business, delivering sales growth, and partnering cross-functionally.

Requirements

• Bachelor’s Degree in Marketing or related field required, MBA preferred.
• 8-10 years of experience in a Marketing role.
• Management experience required.
• Beer/alcohol beverage industry knowledge. Brand management experience with consumer goods is required.
• Entrepreneurial spirit and ability to take initiative and lead others.
• Strong verbal and written communication skills.
• Strong strategic, analytic, financial, and consumer research skills.
• Working knowledge of selling processes, retail environment, and distribution network.
• Proven track record of successful integrated marketing plans.
• Strong skills in managing digital and social media channels.
• Experienced in developing new ideas and implementing concepts in all facets of marketing; social media, web, PR and media, events, products, distributor, retail and consumer marketing.

Responsibilities

• Provide nationwide Anheuser Busch wholesaler marketing support via development and execution of POCM, brand events, activation support, and involvement in advertising support.
• Manage in-house marketing team and agency relationships to execute an exceptional marketing program that consistently brings forward inspired, next-level deliverables.
• Work closely with the sales team and other internal stakeholders to manage all product launches including: packaging design, legal compliance, PR & media, distributor education and events.
• Collaborate with sales team to create incentive platforms for wholesalers and identify tactical brand/SKU acceleration initiatives for retail.
• Work closely with Trade Marketing to create and implement POS materials development and procurement; assist in new packaging development.
• Oversee and strategically lead Brand, Creative, Trade, Pubs & other marketing teams.
• Ability to track and manage large budgets and report on financial and performance results.

Benefits

• Health benefits including Medical, Dental, Vision, Wellness and Tax-Advantaged Savings and Spending Accounts
• Life Insurance and Disability Income Protection
• Generous Parental Leave and FMLA policies
• 401(k) Retirement Savings options with a company matching contribution
• Chance to work in a fast-paced environment among a company of owners
• Free Beer!

What This Job Offers

• Job Type: Full-time
• Career Level: Manager