Director, Marketing Strategy - Radioligand Therapy

Novartis • East Hanover, NJ

3d • Hybrid

About The Position

Join Novartis as Director, Marketing Strategy - Radioligand Therapy, a rare opportunity to shape the launch and long-term success of a groundbreaking Radioligand Therapy (RLT) product at a pivotal moment in its' lifecycle. The Director, Marketing Strategy will set the vision and lead insight driven marketing strategy across pre-launch, launch readiness, and in market execution, translating deep customer and market understanding into integrated experiences that drive brand performance. Reporting to the Executive Director, Marketing Strategy for RLT, this role partners closely with cross functional teams, the Integrated Marketing Organization, and the RLT platform team to orchestrate cohesive campaigns that deliver meaningful impact for patients and the business. This position will be based in East Hanover, NJ and will not have the ability to be located remotely. Please note that this role would not provide relocation, and only local candidates will be considered; please only apply if accessible. This position will require up to 20% travel as defined by the business (domestic and/or international).

Requirements

• Bachelor's degree in a related field is required; Master of Science and/or MBA preferred
• At least 8 years of experience in commercial Marketing, including demonstrated experience of leveraging data, analytics, and customer insights to drive personalization at scale
• Experience in driving high performing brands in highly competitive categories within the US
• Minimum of 5 years of demonstrated experience of leveraging data, analytics, and customer insights to drive personalization at scale
• Demonstrated ability to build strong business collaborative relationships with various stakeholders and work effectively on a team
• Transformational leader with strategic experiences to transform the business into next generation engagement
• Track record of fostering high performing teams
• Strong financial acumen and proven ability to develop and deliver resources/programs/tactics on time, on scope, and on budget

Nice To Haves

• Prostate Cancer therapeutic area experience strongly preferred, along with recent oncology or specialty treatment launch experience
• Multi-functional experience in the pharmaceutical or healthcare industry

Responsibilities

• Partner with the ED, Marketing Strategy to develop a cohesive, integrated marketing strategy and campaign, grounded in customer insight
• Provide strategic direction across highly complex brands, partnering with Marketing Lead to shape HCP strategy and execution.
• Establish brand-specific domain expertise with HCP focus, and create engaging brand-centered content and concepts for adaptation into personalized and tailored experiences
• Translate in market data signals to actions that lead to behavior change
• Foster a high performing team that proactively and effectively interfaces across key functions to achieve the product strategies and objectives
• Define and deliver a holistic brand strategy (e.g., North Star, branding) that shapes the fundamentals on which the brand will be built.
• Drive excellence in developing assets for unbranded education to enable adaptation across the end-end experience, partnering closely with the Customer Experience Planning team
• Drive best in class digital marketing strategies aligned to brand goals, ensuring maximization of business results and optimization of digital plans
• Collaborate with Product Strategy and Integrated Marketing Intelligence teams on integrated strategy, plans, and asset(s), aligned to brand objectives
• Share and embed best practices knowledge to engage customers and drive behavior change across the full brand lifecycle

Benefits

• US-based eligible employees will receive a comprehensive benefits package that includes health, life and disability benefits, a 401(k) with company contribution and match, and a variety of other benefits.
• In addition, employees are eligible for a generous time off package including vacation, personal days, holidays and other leaves.

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Number of Employees: 5,001-10,000 employees