Director, Marketing Retail and Wholesale

David Yurman Enterprises•New York, NY

8h•$160 - $175•Hybrid

About The Position

The Director, Marketing- Retail and Wholesale will drive and execute 360 marketing plans to create synergy across all marketing areas and channels for existing collections and new launches, to elevate the overall brand image and customer experience, and drive awareness and sales. Retail Marketing Manage the retail marketing channel including the creation of strategy, planning for new store openings, product launches, and regional initiatives. Develop, implement, and execute seasonal by-door marketing plans for 40+ retail doors (includes full price, concession, and outlet doors). Evaluate and recommend opportunities from DY mall partners, monitoring all channels of consumer-facing activity (i.e., digital, social, printed collateral) to ensure brand standards are met and upheld. Identify and develop activities designed to expand both awareness and sales; pinpoint potential brand partnerships through the deep understanding of unique consumer requirements and David Yurman product positioning. Ongoing monitoring, analysis, and reporting on competitive landscape within the luxury retail industry. Partner with retail team to cultivate local market relationships, identify/prioritize local opportunities and support individual store marketing plans; manage and foster external relationships to identify relevant marketing partners (i.e., hotel partners, local charities, mall partners, etc.). Work on product positioning to target defined customer segments Wholesale Marketing Develop strategic, omni-channel marketing programs based on seasonal global initiatives for Wholesale business across Independent & National Accounts including co-op advertising plans, co-op catalogs, interactive programs, direct mail initiatives, and social media and digital marketing plans to meet and exceed sales, and support a luxury brand image for all National and Independent Account doors. · Analyze Independent & National Account marketing program results to optimize and ensure all planned activities achieve appropriate ROI & annual/project goal Partner with each Independent account to create strategic media plans for each Account that support seasonal/annual business and branding objectives, maximizing local/regional opportunities, and establish policies and guidelines for wholesale marketing initiative Develop strong relationships with extensive network of Independent and National Accounts, participate in seasonal marketing appointments with field sales teams, and travel to meet with key Accounts and tour key markets; communicate wholesale marketing activities and liaise with pertinent internal corporate and Field Sales contacts to ensure synergies. Team Management and Collaboration Oversee the development of marketing team members; monitor their performance, ensuring growth and development within the organization.

Requirements

8-10 years’ experience in luxury retail and wholesale marketing required
Proven experience developing and managing a team
Proficient in Word, Excel, PowerPoint and Outlook
Must have strong project management skills, attention to detail, and ability to easily collaborate in a creative manner
Must be flexible and work well in a fast-paced environment
Ability to work well both independently and collaboratively on a team
Experience with a dynamic organizational that is growing and changing
Strong budget management skills
Bachelor’s Degree required

Responsibilities

Manage the retail marketing channel including the creation of strategy, planning for new store openings, product launches, and regional initiatives.
Develop, implement, and execute seasonal by-door marketing plans for 40+ retail doors (includes full price, concession, and outlet doors).
Evaluate and recommend opportunities from DY mall partners, monitoring all channels of consumer-facing activity (i.e., digital, social, printed collateral) to ensure brand standards are met and upheld.
Identify and develop activities designed to expand both awareness and sales; pinpoint potential brand partnerships through the deep understanding of unique consumer requirements and David Yurman product positioning.
Ongoing monitoring, analysis, and reporting on competitive landscape within the luxury retail industry.
Partner with retail team to cultivate local market relationships, identify/prioritize local opportunities and support individual store marketing plans; manage and foster external relationships to identify relevant marketing partners (i.e., hotel partners, local charities, mall partners, etc.).
Work on product positioning to target defined customer segments
Develop strategic, omni-channel marketing programs based on seasonal global initiatives for Wholesale business across Independent & National Accounts including co-op advertising plans, co-op catalogs, interactive programs, direct mail initiatives, and social media and digital marketing plans to meet and exceed sales, and support a luxury brand image for all National and Independent Account doors.
Analyze Independent & National Account marketing program results to optimize and ensure all planned activities achieve appropriate ROI & annual/project goal
Partner with each Independent account to create strategic media plans for each Account that support seasonal/annual business and branding objectives, maximizing local/regional opportunities, and establish policies and guidelines for wholesale marketing initiative
Develop strong relationships with extensive network of Independent and National Accounts, participate in seasonal marketing appointments with field sales teams, and travel to meet with key Accounts and tour key markets; communicate wholesale marketing activities and liaise with pertinent internal corporate and Field Sales contacts to ensure synergies.
Oversee the development of marketing team members; monitor their performance, ensuring growth and development within the organization.