Director, Marketing Operations
About The Position
The Director of Marketing Operations is responsible for leading and optimizing end-to-end marketing operations with a strong focus on MedicalLegalRegulatory (MLR) review processes, digital marketing operations execution, and promotional material lifecycle management. This role serves as a strategic partner to Brand, Digital Strategy, Medical Affairs, Legal, Regulatory, and external agencies to ensure marketing initiatives are executed efficiently, compliantly, and on time. The ideal candidate brings deep experience in regulated healthcare environments and excels at balancing operational rigor with marketing agility.
Requirements
- Bachelors degree required
- Minimum of 10+ years of experience in marketing operations within biotech, pharmaceutical, or regulated healthcare industries.
- Demonstrated leadership of MLR review processes and promotional compliance at an enterprise level.
- Experience managing digital marketing operations and marketing technology ecosystems.
- Proven experience leading teams and influencing senior stakeholders in a matrixed organization.
- Experience with Veeva Vault (PromoMats, MedComms), Salesforce, and marketing automation platforms.
- Experience supporting multiple therapeutic areas, brands, or portfolios across different lifecycle stages.
- Change management or operational transformation experience.
Responsibilities
- Define and own the marketing operations operating model to support brand, portfolio, and commercial goals.
- Serve as a trusted advisor to senior commercial and marketing leadership on operational best practices, risk mitigation, and scalability.
- Develop and manage the marketing operations framework, including processes, timelines, workflows, and governance across brand and digital operations initiatives.
- Serve as the operational conduit between Marketing, Digital Strategy, Medical, Legal, Regulatory, and external vendors/agencies.
- Collaboratively develop and implement cross-functional standard operating procedures (SOPs) for marketing operations execution and compliance.
- Drive operational excellence by identifying inefficiencies, implementing best practices, and continuously improving workflows.
- Provide oversight for digital operations execution, including but not limited to, marketing CRM, marketing automation, email, and omnichannel campaign execution.
- Partner across Commercial Operations, IT, and Data teams to implement, and optimize marketing technology platforms (e.g., Veeva, Salesforce, DAM, CMS).
- Ensure consistent, compliant execution of digital assets across channels and brands.
- Champion operational readiness for new digital capabilities and evolving omnichannel strategies and tactics.
- All other duties as assigned
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What This Job Offers
Job Type
Full-time
Career Level
Director
