Director, Marketing Operations (Salesforce Marketing Cloud)

McKesson • Overland Park, KS

18d • Hybrid

About The Position

McKesson is an impact-driven, Fortune 10 company that touches virtually every aspect of healthcare. We are known for delivering insights, products, and services that make quality care more accessible and affordable. Here, we focus on the health, happiness, and well-being of you and those we serve – we care. What you do at McKesson matters. We foster a culture where you can grow, make an impact, and are empowered to bring new ideas. Together, we thrive as we shape the future of health for patients, our communities, and our people. If you want to be part of tomorrow’s health today, we want to hear from you. Rx Savings Solutions (RxSS), part of McKesson's CoverMyMeds organization, offers an innovative, patented software system that educates and empowers consumers to make the best healthcare choices at the lowest cost. Founded and operated by a team of pharmacists and software engineers, we support a collaborative, cost-saving solution for purchasing prescription drugs. We're looking to hire a Director, Marketing Operations to provide strategic oversight for marketing technology and data to drive revenue growth and patient engagement, while oversee ing omni-channel campaign execution , budget and performance. This role collaborates with cross-functional teams across the business t o drive successful outcomes for Revenue Marketing (B2B) and Engagement Marketing (B2C). The desired candidate will have a strong combination of both strategic and technical background leveraging Salesforce Marketing Cloud in previous roles . This role oversees the internal marketing operations team and works closely with product, engagement, engineering, and commercial teams. Key duties include leading strategy and planning , managing lifecycle campaigns and operations , delivering scalable experiences, evaluating performance, and applying data insights to guide planning. Our ideal candidate will reside in Overland Park, KS or Columbus, OH to support a hybrid work schedule, but we may consider a well qualified full-remote individual.

Requirements

• Bachelor's degree in business, marketing or engineering, or equivalent, and typically requires 12+ years of relative experience, including 4+ years of management experience
• 7+ Years of experience in Marketing Automation and/or Operations roles , preferably in healthcare and/or S aa S industries
• Strong B2C and B2B marketing background , data storytelling, and technical expertise ( Marketing Automation Platforms , CRM )
• Salesforce Marketing Cloud experience , and Data Cloud experience strongly preferred
• Strong knowledge of AMPscript , SQL and HTML/CSS/Responsive Design
• Deep knowledge of Marketing Cloud data structure, APIs, Data Exten sions, Marketing Cloud SFTP and functionality such as Journey Builder, Email Studio, and Marketing Cloud Connector App with in Salesforce
• Familiarity with Salesforce CRM, Sales, Service and/or Experience Clouds
• Knowledge of product development lifecycle and tools, such as JIRA
• Experience working in healthcare or another regulated industry with knowledge of HIPAA , PHI/PII data privacy and compliance requirements
• Leadership and stakeholder management, and ability to work in ambiguity
• Experience in building scalable systems and driving automation for growth

Responsibilities

• Strategy & Planning : Develop marketing operations strategy and roadmap , plans for new tech/AI innovation and improved customer experience s and journeys . This includes support for both B2C and B2B campaigns driving engagement and demand generation.
• Process & Technology : Oversee marketing tech stack ( marketing automation platform ), optimize workflows, manage budget and ensure data integrity for campaign execution. Partner closely with Salesforce team to develop scalable architecture for omni-channel experiences and lifecycle marketing .
• Operations & Development : Lead the development, implementation , execution and enhancements of existing and new patient experiences in Salesforce Marketing Cloud and Data Cloud .
• Data & Analytics : Lead team responsible for testing, reporting and outcomes ; analyz e campaign performance and provid e strategic, actionable insights and recommendations to leadership. M anage segmentation strategy , personalization plan ning , and implementation of attribution models .
• Campaign Management : Lead oversight of lifecycle and campaign strategy, ensure content resonance, monitor outcomes, and drive optimization of performance . This includes omni-channel strategies and touchpoints such as email, direct mail, SMS, phone campaigns, and provider outreach.
• Cross-Functional Alignment : Collaborate with p roduct, s ales, e ngineering and a nalytics teams to ensure marketing efforts support business goals, such as product revenue growth, demand generation, member engagement and customer retention . Work with legal, compliance and privacy to ensure requirements are met. Operate as one team with shared outcomes.
• Leadership : Manage marketing operations team, m entor for career development , foster a customer-first culture, and manage change within a dynamic environment. Responsible for team process es, standard operations procedures, technical documentation and quality control.
• Compliance & Governance : Ensure all activities comply with industry regulations and data privacy laws ( e.g. HIPAA) . Understand and execute data capture plans , privacy and consent management .

What This Job Offers

• Job Type: Full-time
• Career Level: Director