Director, Marketing Operations Business Partner

Hootsuite

About The Position

The Director of Marketing Operations Business Partner defines and leads the marketing operating model to accelerate pipeline growth, execution excellence, and deliver performance insights. This role serves as a strategic partner across Revenue Operations, Sales Technology, Data, and Marketing leadership, guiding the design of scalable processes, measurement frameworks, and systems that align marketing execution with business objectives. Reporting to the VP, this role translates business objectives into operational capabilities and business requirements. This role influences the roadmap direction, and ensures operational readiness and adoption of marketing capabilities that enable teams to execute effectively. This critical role acts as the operational bridge between Marketing strategy and execution, ensuring programs are measurable, scalable, and aligned to pipeline growth. Based out of Canada or the United States (In Provinces & States we can hire legally), this role will report into the Vice President, Revenue Strategy & Operations.

Requirements

15+ years in Marketing or Revenue Operations in SaaS environment
Experience building and scaling marketing operating models in growth stage companies
Proven experience influencing cross functional strategy and roadmaps
Strong understanding of funnel management, lifecycle design, and attribution
Experience supporting planning, forecasting, and pipeline strategy
Expertise in lead scoring, ABM architecture, and performance measurement
Experience leading teams and driving operational transformation
Executive communication and stakeholder alignment skills
Familiarity with Salesforce, marketing automation platforms, intent platforms (e.g., 6sense), conversation intelligence, and BI tools
Inclusive Leadership: Builds inclusive, cohesive teams which apply diversity to achieve common goals
Play to Win: Capably delivers results through others, is good at establishing clear direction, helping others achieve their best work
Long Range Planning: Identifies key issues and relationships relevant to achieving a long-range goal or vision; Builds an integrated plan for course of action to accomplish this vision
Enablement: Challenges and supports others to create results but also develop new capabilities. Successfully develops the capacity and capability of team and individuals on the team

Responsibilities

Design and oversee the implementation of the marketing operations strategy aligned to revenue and demand priorities
Establish campaign governance, planning cadence, and execution standards
Design scalable lifecycle processes across demand, field, and customer marketing
Partner with Marketing leadership on annual planning, segmentation strategy, and program prioritization
Partner with Sales Technology, RevOps, and Data teams to shape the marketing technology roadmap
Translate strategic business objectives and operational needs into use cases that guide platform decisions and drive measurable impact.
Influence architecture, integrations, and data design to enable lifecycle execution and measurement
Drive marketing readiness for new capabilities including process design, rollout, and adoption to maximize impact
Establish frameworks for campaign structure, tracking, and data standards to enable reliable reporting and attribution
Translate strategic initiatives into operational and platform requirements that support marketing transformation
Define KPIs across funnel, pipeline creation, conversion, velocity, and ROI
Establish attribution approach and performance frameworks
Deliver executive insights that informs investment decisions, planning and performance optimization
Standardize campaign intake, build, QA, and launch processes
Improve lead management, scoring, routing, and lifecycle governance
Drive automation and operational efficiency
Lead, develop, and evolve the Marketing Operations and analytics team by setting clear expectations, providing coaching and feedback, managing performance, and fostering an inclusive, collaborative environment aligned with organizational goals.
Define priorities, operating rhythms, and ways of working for the function
Partner cross functionally to align GTM planning and execution
Act as strategic advisor to Marketing leadership