Director, Partner Marketing

SPS CommerceMinneapolis, MN
Hybrid

About The Position

SPS Commerce is a leading provider of cloud-based supply chain management solutions, serving a global network of retail trading partners. We foster a collaborative and inclusive work environment where innovation and continuous improvement are highly valued. Join SPS Commerce and be part of a dynamic team that's transforming the global retail supply chain! Position Summary: Marketing at SPS Commerce is evolving and this is your chance to be part of something big. As our business scales and our global reach expands, we’re building a marketing organization that does more than create awareness; we drive demand, deepen relationships, and deliver measurable impact across every stage of the customer journey. We’ve reimagined how we work, combining functional expertise with deep customer insight. Our team is structured around key areas like Brand, Demand Generation, and Product Marketing, and we collaborate through cross-functional pods focused on distinct customer segments - from Retailers and Brands to Revenue Recovery & Analytics. SPS Commerce is seeking a Director of Ecosystem Marketing to lead and scale our partner marketing function at a pivotal moment of growth. In this senior individual contributor and cross-functional leadership role, you will own the strategy and execution of marketing programs that drive measurable pipeline through SPS’s ecosystem of software publishers, value-added resellers (VARs), affiliates, and network partners. This is a high-impact role for a marketer who thinks strategically, executes with urgency, and knows how to build partner relationships that generate real business results. You will operate at the intersection of partner development, demand generation, and field marketing—crafting co-marketing programs that extend SPS’s reach, establish us as the preferred partner across our ecosystem, and accelerate revenue growth.

Requirements

  • 8+ years of B2B marketing experience, with at least 3 - 4 years in partner marketing, channel marketing, or alliances marketing in a SaaS or technology company.
  • Proven track record of building and scaling partner marketing programs that drive measurable pipeline, revenue influence, and partner engagement.
  • Deep understanding of partner ecosystem dynamics, including ISVs, VARs, affiliates, and technology alliances in a B2B SaaS context.
  • Strong demand generation instincts with experience designing co-branded campaigns, events, webinars, and digital programs.
  • Excellent cross-functional collaborator with the ability to align diverse internal and external stakeholders around shared goals.
  • Exceptional written and verbal communication skills, including the ability to distill complex partner value propositions into compelling narratives.
  • Data-driven mindset with experience setting partner marketing KPIs, building dashboards, and reporting on program ROI.
  • Ability to operate with both strategic vision and hands-on execution as this role requires both.

Nice To Haves

  • Experience in retail, supply chain, logistics, or commerce technology strongly preferred.
  • Familiarity with partner relationship management (PRM) platforms, marketing automation tools (e.g., Marketo, HubSpot), and CRM systems (e.g., Salesforce).
  • Experience developing partner marketing programs within marketplace ecosystems (e.g., AWS, Salesforce AppExchange, NetSuite).
  • Background working in a high-growth, publicly traded SaaS company.
  • Bachelor’s degree in Marketing, Business, or a related field; MBA a plus.

Responsibilities

  • Develop and Execute Partner Marketing Strategy
  • Drive Joint Pipeline Generation
  • Build Scalable Co-Marketing Programs
  • Elevate Partner Awareness and Advocacy
  • Coordinate Enablement and Cross-Functional Collaboration
  • Champion the Customer Voice
  • Build and Scale Advocacy Programs
  • Drive Customer Engagement in Events
  • Lead Research and Insight Programs
  • Foster Community and Connection

Benefits

  • SPS Commerce offers a comprehensive package of benefits including health, dental, vision, disability and life insurance, paid time-off, 401(k), health and flexible spending accounts, stock purchase plan and more.
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