Director, Marketing and Community Development

Summit Pacific Medical Center•Elma, WA

1d•$60 - $92

About The Position

Community development is a key accountability for this position, as it serves a pivotal outward-facing role responsible for articulating Summit Pacific’s narrative and vision, managing media relations, and forging deep, strategic partnerships with local leaders, business stakeholders, and community organizations. Acts as an ambassador for Summit’s mission and vision to transform rural healthcare. Directly advances Summit Pacific’s strategic plan by increasing regional awareness and strengthening relationships with elected officials including but not limited to mayors, city council, and county commissioners. Drives regional economic development plans informed by community health needs, and fosters community health initiatives with an emphasis on improving wellness for local youth. Implements a comprehensive marketing and communications strategy that enhances the Summit Pacific brand and supports its mission, vision, and objectives. Manages and leads team members to effectively execute marketing, public relations, internal communications, events, and community programs. Provides leadership and development to team members.

Requirements

Bachelor’s degree from an accredited college or university with major course work in marketing, communications, business administration, or a related field.
Three years of related professional-level experience.
Broad working knowledge and understanding of communications, marketing and advertising methods and tools.
Broad working knowledge of community outreach programs.
Ability to apply concepts to actual situations in a practical manner and to guide others accordingly.
Ability to think strategically and conceptually.
Ability to develop focused tactics and implement actions as needed to accomplish organizational objectives.
Working knowledge of and experience with various social media outlets including Facebook, Instagram and LinkedIn, as well as mass email dissemination software.
Demonstrated project planning and management skills.
Experience developing and implementing successful marketing/communication projects and campaigns.
Advanced writing, editing, and graphic design skills.
Ability to write and develop professional marketing and advertising materials including articles, press releases, brochures, and web pages.
Superior verbal communication and professional presentation skills including the ability to publicly articulate the position and agenda of Summit Pacific and be comfortable presenting to both small and large crowds.
Ability to cultivate effective relationships and work in collaboration with a variety of internal and external customers/partners/vendors.
Strong leadership, facilitation, delegation, and coaching skills.
Demonstrated ability to lead through influence.
Ability to maintain composure and professionalism in sensitive or stressful situations; ability to maintain strict confidentiality.
Fully proficient in the use of current technology, including Microsoft Office products.
Ability to learn, adapt to, and effectively use a variety of computer systems and basic office equipment in an efficient and productive manner, as required.
Ability to develop effective and efficient processes and protocols and to maintain accurate documentation and records.
Ability to work proactively and independently, anticipating needs and performing a wide variety of assignments.

Nice To Haves

Master’s degree preferred.
Healthcare experience preferred.
American Marketing Association (AMA), Professional Certified Marketer (PCM) or equivalent certification preferred.

Responsibilities

Serves as the “face” of Summit Pacific on behalf of executives as appropriate while acting as the primary spokesperson and brand ambassador for Summit Pacific in media and public relations.
Proactively develops and implements public relations strategies to highlight organizational achievements, new services, expansion projects and quality of care.
Establishes and maintains strong, positive rapport with local, regional, and specialized media outlets.
Represents Summit Pacific at city council, county commission and chamber of commerce meetings as requested, and presents updates on behalf of Summit Pacific.
Acts as a community partner to convene, collaborate, and build relationships with partners including city administrators, mayors, county officials, non-profits, vendors, key stakeholders and local businesses.
Represents Summit Pacific at official events and speaks frequently with government representatives, media contacts, and community members.
Aligns Summit Pacific’s strategic goals with community health needs to drive regional economic development.
Acts as a liaison between Summit Pacific and a range of external stakeholders.
Represents Summit Pacific on local boards and committees to foster regional cooperation and health enhancement.
Cultivates partnerships to increase access to services, drive business initiatives and develop activities that promote health and wellness for local youth to improve multi-factor youth wellbeing.
Develops and executes a comprehensive marketing and communications plan for Summit Pacific that aligns with the strategic plan.
Oversees digital marketing, social media presence, website updates, advertising, press releases, newsletters and internal communications.
Directs the creation of all marketing materials (print, video, digital).
Manages the reputation and brand of Summit Pacific across multiple platforms.
Provides supervision and guidance for community outreach, education and events.
Participates in professional groups/associations.
Participates in or leads work groups, projects and committees as assigned.
Performs special projects and other related duties as assigned.

Benefits

Competitive Compensation
Medical
Prescription
Dental (including Orthodontia)
Vision
Healthcare FSA and daycare FSA
Daycare subsidized benefit
Life Insurance
Accidental Death and Dismemberment (AD&D)
Short- and long-term disability
Generous employer 403b match contributions for retirement
457 retirement account for additional funds
Employee Assistance Program (EAP)
Tuition reimbursement
Smoking Cessation Assistance
Employee Wellness Program
Employee Committees to participate in such as Spirit Team
Beautiful on-site gym for employees
Instructor led fitness classes for employees, including Yoga, Kettlebells and Bootcamps
Walking trails on site