Director, Marketing and Access Strategy

Acrotech Biopharma Inc•East Windsor Township, NJ

7d•$200,000 - $230,000•Hybrid

About The Position

The Director, Marketing and Access Strategy will report to the AVP of Marketing and be the marketing and access lead for Ryzneuta. Your primary responsibility is to drive the successful launch and growth of the brand by developing strategies and tactics to optimize access, reimbursement, and coverage. You will partner closely with the Corporate Accounts and Trade Team. Additionally, you will contribute to the development of HCP marketing strategies by mentoring and partnering with the Ryzneuta Product Manager. The ideal candidate will have experience in access strategy/payor marketing, preferably in biosimilars, oncology/rare disease, with a deep understanding of how to successfully engage with payors and providers. Having HCP marketing experience will also be helpful. Finally, the candidate must have a track record of growing brands and portfolios.

Requirements

BA/BS degree in business, science, or other related discipline.
8-10 years of pharma experience with 3-5 years in Market Access as a Payer Marketer working directly for a pharma company
Strong knowledge of regulatory guidelines that affect promotion within Access.
Must have launch experience ideally in both the branded and biosimilar marketplace
Experience working in cross functional matrix environments
Experience leading agency partners
Demonstrated strategic thinking, presentation skills, attention to detail, and organizational skills.
Proven ability to collaborate and communicate effectively with others including senior leaders.
Must be innovative and proactive with demonstrated track record of completing projects with minimal supervision.
Must be comfortable in a start-up environment where priorities can change rapidly.
Must have a strong knowledge of US Regulatory/Compliance guidelines that govern pharmaceutical promotion.
Proficient with MS Office Suite.
The role will be based at Acrotech Headquarters in East Windsor, NJ with one (1) day a week remote.
Ability to travel up to 30%.

Nice To Haves

1-2 years of HCP Marketing is a plus

Responsibilities

Develop and execute the overall market access plan including creating and refining strategies and tactics to optimize coverage, pricing, reimbursement, and distribution across channels and key stakeholders including payors (Commercial, Medicare, VA/DoD), GPOs, corporate accounts.
Develop access resources and materials (personal/non personal) that support both the field based corporate accounts and sales teams and work with PRC (Promotional Review Committee) for these materials.
Provide expert input into pricing and contracting strategy in buy and bill, Part B and SP environments with the ability to help model effects on ASP.
Create a compelling value proposition by translating clinical and economic data into messages and materials that highlight the value of Ryzneuta to financial decision makers and other stakeholders at payor, IDN and customer level.
Partner with Medical to generate relevant HEOR data and economic models that optimizes payor coverage and formulary inclusions.
Collaborate with Corporate Accounts and Trade Team to ensure alignment and execution of the market access plan.
Provide input into development of annual brand plans to ensure access strategies and tactics are prioritized and aligned.
Keep abreast of market access landscape (policies, trends, etc.) and pro-actively communicate the impact to senior management while ensuring integration of that knowledge into strategic plans.
Ensure all projects are completed on time and within budget.
Manage patient and reimbursement support services.
Ability to pivot based on insights gathered from market research, ad boards, and analytics.
Effectively develop and manage the market access budget.
Participate in any special projects as assigned.

Benefits

Compensation: $200,000 to $230,000, Annual Bonus, Long-term Incentive Plan
Medical and Rx Benefits choice of four medical plans through Horizon. Rx automatically provided with medical benefits
Dental Benefits with three dental plan options through CIGNA
Vision Plan with two plan options through VSP
Life Insurance, Basic Life and AD&D and Supplemental Life Insurance
Disability Insurance, Voluntary Short-Term Disability and State Disability • Long-Term Disability (LTD), State (short term) disability – where applicable
FSA (Flexible Spending Accounts) – Both Health Care & Dependent Care Available
HSA (Health Savings Account)
401(k) Plan - Through Fidelity / Employer Match / fully vested after 3 years
Employee Assistance Program (EAP) - 100% Confidential and 100% company paid
Critical Illness and Accidental Insurance
Legal and Identity Theft Insurance
Paid Time Off - Paid vacation, PTO, Holiday