Director, Marketing Analytics & Insights

Covista•Chicago, IL

4h•$120,206 - $210,914•Hybrid

About The Position

The Director, Marketing Analytics & Insights leads a high impact analytics organization that partners with Marketing Centers of Excellence (COE's) and business segments to deliver decision ready insights that drive growth, efficiency, and ROI across Covista brands. This role is responsible for enabling and operationalizing the marketing insights agenda by translating strategy into scalable analytics, measurement frameworks, and insight delivery. The Director supports both centralized marketing teams—such as Brand, Media, and Web/Digital Experience—and institution level leaders, ensuring analytics inform decisions from enterprise strategy through segment level execution. A core focus of this role is supporting advertising effectiveness and upper funnel measurement, particularly for brand and web driven demand creation, in a rapidly evolving environment shaped by AI driven discovery, Answer Engine Optimization (AEO), and declining traditional signals. The Director helps marketing and business leaders evaluate performance, understand true drivers of impact, and make informed investment decisions despite increasing attribution complexity.

Requirements

Bachelor's degree in business, Marketing, Economics, Statistics, or related discipline
8+ years of experience in marketing analytics, performance analytics, or strategy
Proven experience leading and developing analytics teams
Strong business and financial acumen
Excellent written, verbal, and executive level presentation skills
Ability to influence across complex, matrixed organizations

Nice To Haves

Experience supporting brand, advertising, and digital experience measurement
Experience adapting analytics to attribution loss or ecosystem disruption
Familiarity with modern analytics platforms, experimentation, and AI enabled tools

Responsibilities

Marketing COE & Business Segment Enablement
Lead an analytics team that supports Marketing COEs and business segments, including Brand, Media, Web/Digital Experience, Product Marketing, Local Marketing, and institutional leadership
Serve as a key analytics partner to business segments, ensuring marketing performance insights are clearly connected to institution level growth goals and outcomes
Enable upper funnel teams to understand how brand, content, web experience, and advertising contribute to downstream enrollment and revenue performance
Embed analytics into planning, execution, and optimization workflows across centralized and segment specific teams
Cross Brand Insight Enablement
Partner with marketing leadership to enable a cohesive, cross brand insights approach that serves both enterprise level and segment specific decision-making
Ensure measurement frameworks, reporting, and storytelling scale across brands while allowing for differences in markets, programs, and maturity
Synthesize insights across brands and segments to inform portfolio level discussions, tradeoffs, risks, and prioritization
Advertising Effectiveness & Upper Funnel Measurement
Support analytics and insight development for marketing effectiveness across the upper funnel, including brand, awareness, consideration, and demand creation efforts
Develop and evolve frameworks that disaggregate performance drivers, including:
Impact of content, creative, messaging, and onsite experience
Impact of media placement, channel mix, targeting, and distribution
Enable leaders to distinguish what drove impact from where it appeared, separating creative effectiveness from media execution
Apply experimentation, modeling, and triangulation to provide directionally confident guidance in environments where deterministic attribution is limited
Translate complex advertising and brand signals into clear, executive ready insights that inform creative, media, and investment decisions
AEO, AI Disruption & Measurement Evolution
Support marketing leadership in adapting analytics to AI driven search, AEO, and changing discovery behaviors
Help teams understand which traditional signals remain meaningful, which require reinterpretation, and which new proxies should guide decision-making
Balance analytical rigor with pragmatism to ensure insights remain timely, useful, and decision oriented
Performance Measurement, ROI & Optimization
Oversee delivery of end-to-end marketing performance insights, including media efficiency, ROI, CPA, CAC, and funnel conversion
Provide market level and localized insights to support optimization and investment decisions
Ensure performance reporting is trusted, repeatable, and aligned to leadership needs
Advanced Analytics & Forecasting
Lead advanced analyses to uncover drivers of performance, causality, risk, and growth opportunity
Deliver forecasts, scenarios, and pacing insights to support proactive planning and resource allocation
Champion test and learn approaches across marketing initiatives
AI, Automation & Analytics Modernization
Identify opportunities to use AI, automation, and innovation to improve insight velocity and scale
Partner with enterprise data and technology teams to modernize analytics capabilities
Ensure innovation efforts translate into measurable business impact
Team Leadership
Build, coach, and lead a high performing analytics team recognized for strong business judgment, clear storytelling, and executive ready communication
Develop analysts who consistently move beyond reporting toward insight and recommendation
Set expectations for objectivity, clarity, and impact across all deliverables
Performs other duties as assigned
Complies with all policies and standards