Director, Market Development

Nox Health

18d•Remote

About The Position

The Director, Market Development for Nox’s Sleep Diagnostic Solutions will help define the growth strategy of Nox’s diagnostic portfolio. This role will identify new market and revenue growth opportunities (products, services, and geographies), develop pricing strategies, conduct market analyses and research, establish relationships with key opinion leaders, gather voice of customer insights, and establish cross-functional relationships. You’ll partner closely with Product Management, Commercial, R&D, Clinical, and Regulatory teams to identify, prioritize, and execute market development opportunities. This role reports into the Chief Marketing Officer. It can be located in the Alpharetta, GA office or remotely in the U.S.

Requirements

7+ years in product management, strategy, or marketing (upstream and downstream) in the medical device or health technology industry.
Proven experience developing market strategy and business cases for regulated medical devices or products (Class II or equivalent).
Strong understanding of medical device development lifecycles, including design controls, clinical validation, and regulatory submission processes.
Exceptional analytical and financial modeling skills (TAM/SAM/SOM, ROI, cost-benefit).
Ability to synthesize complex clinical and technical information into strategic direction. Ability to move between “the forest and the trees”: demonstration of both granular, detail-oriented thinking and synthetic, strategic mindset.
Strong communication: presentation, storytelling and narrative development, meeting management, and clear written communications.
Ability to lead through influence, developing and managing stakeholders. Proven success leading through influence across R&D, Commercial, Clinical, and Regulatory functions.
Ability to thrive in a matrixed, cross-functional, global organization.
Strategic thinker who is both analytical and pragmatic.
Naturally curious — passionate about the intersection of technology, healthcare, and patient outcomes.
Comfortable navigating ambiguity and driving clarity across stakeholders. Comfortable with change, adaptable.
A strong communicator who can articulate both clinical and commercial value, and who can adapt communication approaches between diverse functions and stakeholders ranging from customers to superusers to internal colleagues ranging from Marketing to Technical.

Nice To Haves

Experience working with sleep diagnostics, respiratory, or connected health devices is a plus.

Responsibilities

Identify new market and revenue growth opportunities: Identify market opportunities for new and existing products, services, and geographies. Develop business cases to support Product Management and internal stakeholders in making go/no-go and prioritization decisions on potential opportunities.
Develop pricing strategies: Create profitable and competitive pricing strategies for new products and services in target geographies. Identify regional reimbursement landscape.
Conduct market analyses and research: Conduct market analyses to identify new trends, customer needs, competitive landscapes (e.g., competitors, technologies, pricing, market share), and strategic growth opportunities. Establish a process for communicating market analytics to internal stakeholders.
Establish relationships with key opinion leaders (KOLs): Identify and build relationships with KOLs in target markets. Identify unmet clinical, operational, and research needs. Attend conferences and symposiums to understand needs, trends, and thought leadership.
Gather voice of customer (VOC) input/feedback: Engage with existing and potential customers to understand clinical, product, and service needs as input to potential product and service opportunities.
Cross-functional relationship development: Examples include: Partner with Product Management on developing business cases, conducting portfolio gap analyses, and prioritizing opportunities. Partner with Commercial teams on pricing strategies, competitor analyses, market sizing, and market entry/expansion strategies. Support downstream commercialization activities as needed, including go-to-market planning, value proposition refinement, and launch readiness for priority initiatives. Partner with R&D and Clinical teams on technology and clinical pipeline development, user and clinical needs assessments, and KOL identification. Partner with Regulatory on geographic regulatory assessment of new markets.

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