Director, Market Access Marketing (H&N)

Genmab•Princeton, TX

2d•Hybrid

About The Position

At Genmab, we are dedicated to building extra[not]ordinary® futures, together, by developing antibody products and groundbreaking, knock-your-socks-off KYSO antibody medicines® that change lives and the future of cancer treatment and serious diseases. We strive to create, champion and maintain a global workplace where individuals’ unique contributions are valued and drive innovative solutions to meet the needs of our patients, care partners, families and employees. Our people are compassionate, candid, and purposeful, and our business is innovative and rooted in science. We believe that being proudly authentic and determined to be our best is essential to fulfilling our purpose. Yes, our work is incredibly serious and impactful, but we have big ambitions, bring a ton of care to pursuing them, and have a lot of fun while doing so. Does this inspire you and feel like a fit? Then we would love to have you join us! Overview The Role: The Genmab Market Access Marketing Director will be responsible for advancing the overall market access marketing strategy and supporting tactics for a future oncology product in Head & Neck and Colorectal Cancer. The role will work across the Global and US Market Access organizations to ensure that all Market Access segments (Field Execution teams, Strategic Pricing & Contracting, Patient Services & Support Teams, Trade & Distribution) as well as CORE (COE Real-World Evidence & Epidemiology), Market Access Alliance team members, Medical and Marketing are consulted and remain an integral part of strategic development. Additionally, this role will ensure that key market access tactics are executed against the broader affected organization (i.e., Marketing, Sales, and Insights & Analytics). The overarching goal is to ensure that Genmab medicines are positioned for best product access across the US Healthcare Ecosystem so that we can help people who need our medicines get them. This role will develop the primary market access resources for the Market Access account team and activities instrumental to the brand’s success, including the ongoing development and integration of RWE (Real World Evidence) into Value Proposition presentations, access programs and collateral. This person will partner with Market Access, CORE, Marketing teams to strategize on the approach across segments to ensure optimal access and GTN (gross to net). The role will also ensure that payer and reimbursement strategies are aligned across the brand and portfolio. In collaboration with Market Access and Training, the role will ensure that the customer-facing teams are appropriately trained and resourced on current strategies for the asset.

Requirements

Bachelor’s Degree in sciences or business; MBA preferred
Minimum of 12 years in payer/access marketing experience
Command of various Market Access customer types, formulary decision makers, FDAMA/21st Century Cures Act, Patient Services, Reimbursement Policies, Federal/Government stakeholders
Success in the areas of commercial pharmaceuticals and a track record of execution and results
Experience working with Payers, IDNs (Integrated Delivery Networks) and Corporate Accounts is desirable
Deep understanding of specialty and oncologic therapeutics, including DRGs (Diagnosis Related Group), specialty distribution, and GPO (Group Purchasing Organization) dynamics
Demonstrated experience in launching new products and building Pre-Approval Information Exchange (PIE) presentations
Experience in identifying market trends and implications
Strong collaboration and communication skills with internal and external stakeholders
Dynamic leadership qualities that foster trust and empowerment of team members
Understanding of the Oncology marketplace and key considerations of the US market environment for heme and solid tumors, including patient journey and physician reimbursement
Strong interpersonal, communication and analytical skills combined with an ability to successfully collaborate across matrix organization
Ability to work cross-functionally and on multiple projects simultaneously
Experience in marketing operations, pharmaceutical promotional and digital marketing; agency or brand team experience with creating content and shepherding through the approval process
History of consistently meeting deadlines and managing multiple projects with potential interdependent findings and deadlines
Ability to thrive in ambiguity, with an entrepreneurial mindset and a track record of high-performance results
Prior joint venture, co-promote, or co-marketing experience desired
Ability to travel up to 20% of the time (nationally and internationally)

Responsibilities

Developing the annual and/or quarterly Market Access product-specific strategic planning and partnering with all Market Access segments, Marketing functions, Finance, and Global Partners to ensure strategic and tactical efforts are aligned for brand planning with a focus on specific Market Access customer needs
Developing access-focused strategic resources for Population Health Decision Makers for Market Access account teams, including economic resources, value propositions, competitive intelligence, and objection handlers by engaging with Corporate Account Directors, Payer Account Directors, CORE, Health Economic Outcome Liaisons and other business partners to integrate data and knowledge into our strategic planning and execution of market access strategies across the organization
Creating and implementing communication and training plans consistently for Market Access tactics across segments
Directing the development of critical market research including development of qualitative and quantitative areas of study, and deciding fundamental go-to-market principles to achieve best product commercialization
Creating trusted and collaborative relationships among Market Access and all Cross-Functional Partners
Mastering the Genmab Veeva PromoMats process, including strong partnerships with reviewers, understanding of compliance guidelines, Market Access execution SOPs (Standard Operating Procedures), FDA (Food and Drug Administration) marketing policies and vendor payment systems

Benefits

401(k) Plan: 100% match on the first 6% of contributions
Health Benefits: Two medical plan options (including HDHP with HSA), dental, and vision insurance
Voluntary Plans: Critical illness, accident, and hospital indemnity insurance
Time Off: Paid vacation, sick leave, holidays, and 12 weeks of discretionary paid parental leave
Support Resources: Access to child and adult backup care, family support programs, financial wellness tools, and emotional well-being support
Additional Perks: Commuter benefits, tuition reimbursement, and a Lifestyle Spending Account for wellness and personal expenses

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