Director, Investment, Programmatic

Quad Med Medical Clinic•Chicago, IL

7d•$125,000 - $150,000•Onsite

About The Position

General Purpose of Job: The Director, Investment, Programmatic is responsible for managing a team of programmatic experts that activate and manage Programmatic campaigns across all programmatic platforms. You will be trusted to oversee a growing client portfolio and collaborate with other team members to deliver innovative solutions to the book of business. This role will also be focused on helping Rise drive revenue growth through three core areas: Partnering with the Account Management team mapped to their respective portfolio of accounts to retain current business through delivering a remarkable experience and superior results. Working in full collaboration with the Account Management team to grow pre-existing Rise revenue through uncovering and tactically up-selling strategic client growth opportunities, an emphasis on cross-channel or full-funnel growth initiatives Supporting new business revenue growth by partnering with Business Development, Account Management, Media Strategy and other channel leaders on new business initiatives As part of accomplishing the above objectives, the Director, Investment, Programmatic will be expected to successfully and fluidly operate across a wide variety of internal and external situations ranging from coaching internal channel managers on complex strategic initiatives, to pitching C-Level client contacts on new business opportunities, to working with Client Partners to craft compelling narratives in order to sell-through strategic growth initiatives. In addition, this individual must be well-spoken, have strong presentation skills, understand client relationship/risk management, be comfortable managing a high-performance team and overseeing large complex accounts with multiple stakeholders in a fast-paced work environment. The right candidate will be passionate about programmatic media and its importance in the consumer journey and marketing funnel. They must have an astute understanding of the programmatic landscape - including all channels, technologies, platforms, etc. and be a leader in promoting collaboration and ideation. As a supervisor, the Director will oversee employee development and retention, including training and goal setting, and lead the team in ensuring that the tactical execution of media planning, placement, and reporting (including post-buy and financial reconciliation) are handled

Requirements

Bachelor’s degree (communications, marketing, advertising, or business)
Ability to speak, read and write the English language
10+ years relevant work experience in digital / programmatic marketing; agency experience a plus
5+ years of experience tactically managing campaigns in-platform
Experience in / familiarity with additional digital channels (Social, SEO, Affiliate, or Paid Search) is a plus
Expert usage of Microsoft Office suite, with strong emphasis on Excel
Experience building media plans and determining budget allocation on a yearly and monthly basis using different forecasting methodologies
Experience developing, managing and leading high performance teams required
Strong relationships with publisher and technology partners
Expert knowledge of the importance and role of programmatic within a media plan and how to leverage its strengths
Client-facing and/or C-level track record
Experience participating in new business pitches, both behind-the-scenes and in-the-room
Certificates in Google DV360, Google Campaign Manager, and The Trade Desk required
Proficient in programmatic tactics and strategies
Demonstrated experience managing strategy for large, complex clients with minimums of $5M+ spend per year while being held to strict client goals
Strong analytical capabilities with aptitude to understand technical nuances associated with various media buying platforms in order to improve client results
Proven experience in developing ongoing processes that positively impacted the profitability / efficiency of an account / team
Proven experience facilitating and initiating creative thinking in the digital space: content, media, programmatic, activation
Ability to identify / recruit / retain top talent; experience positively managing personnel issues
Establishes self as a trusted resource by developing relationships with key internal and external stakeholders
Dedication to completing projects and tasks with passion and a relentless pursuit of excellence; ability to excel in a complex and changing marketplace
Superior oral and written communication skills; focus on fostering strong, collaborative relationships at a tactical level
High comfort level participating in brainstorms and ideation sessions
Ability to work with a team to think tactically and execute accurately in order to align media execution with client needs
Passion and desire to continue media and channel education by completing ongoing training and certification programs for platforms, media, leadership and other business skills

Responsibilities

Establish a center of excellence that efficiently executes programmatic initiatives while driving innovation aligned to business goals.
Develop and execute programmatic strategies for both evergreen and event-based campaigns, working closely with internal / external stakeholders
Provide strategic guidance to clients; anticipate and address client needs and challenges; plan and develop measurable programs that are on strategy, within budget and exceed client objectives marked by clear success criteria (pre and post campaign) and benchmarks
Develop programmatic strategies utilizing knowledge, experience, and strong analytical skills to extract insights from campaign data and provide well-developed quantitatively based recommendations to accomplish client goals and objectives
Optimize targeting, segmentation, and performance across product categories, audiences / personas, and industries, continuously analyzing data and making recommendations for improvement
Drive digital marketing innovation by harnessing AI-driven automation, emerging technologies, and cutting-edge industry best practices to position Rise as a leader in programmatic
Manage financials, including budget allocation, client billing, team billability and account profitability
Deliver insightful and persuasive presentations to clients and prospects
Own execution accuracy across all team members
Responsible for managing a team of direct reports (remote and across all Rise locations) with accountability for all aspects of team oversight, including employee onboarding, employee training, employee performance (accountability and behavior), employee retention
Overall control of workflow and assigned responsibilities within the team; oversee the progress of all projects and provide assistance, where necessary, to ensure timely completion; quickly and tactfully troubleshoot employee and client issues
Collaborate with leadership and peers to develop solutions that will enhance our operational efficiency, tools, and systems, and improve current workflows
Be a thought-leader; proactively advise on programmatic trends, tools, technologies, and recommend direction for investment and implementation; seek opportunities to vet and test new technologies
Partner with the Director, Partnerships to cultivate strong relationships with programmatic partners, including but not limited to DSPs, Ad Servers, Measurement Tools, Inventory partners Audience/Contextual Targeting Partners, DCO providers, DMPs with responsibility for JBP stewardship, as assigned