Director, Internal Medicine Marketing

Zoetis•Parsippany, NJ

About The Position

Role Description Position Overview The Director, Internal Medicine Marketing is a visionary leader responsible for shaping and executing the U.S. marketing strategy for both new and established products within the Internal Medicine therapeutic area, including Renal, Oncology, and Anesthesia & Sedation for canine and feline patients. Success in this role hinges on the ability to think strategically, anticipating market trends, identifying growth opportunities, and proactively navigating competitive landscapes. The Director will manage a direct report and hold full P&L accountability for the portfolio, driving innovation and sustainable growth in alignment with Zoetis’ core values. Key Responsibilities Strategic Leadership: Develop and execute forward-looking marketing strategies for Internal Medicine, leveraging market insights and data to anticipate future business needs and opportunities. Deliver robust 3-year strategic and financial operating plans, ensuring all initiatives are grounded in sound strategic rationale and aligned with company objectives. Lead the operating plan process, integrating brand, therapeutic, and regional perspectives with a focus on long-term success. Utilize advanced forecasting techniques to project market trends, market opportunities, product demand, and financial outcomes, informing strategic decisions and resource allocation. Market Insight & Competitive Analysis: Conduct ongoing market analysis to identify emerging trends, competitive threats, and evolving customer needs. Translate insights into actionable strategies that differentiate Zoetis in the market and position the portfolio for sustained growth. Team Development & Collaboration: Manage, coach, and inspire a high-performing marketing team, fostering a culture of strategic thinking and continuous improvement. Play a pivotal role in cross-functional initiatives with Sales, Retail, Distribution, Market Research, Business Analytics, Digital Marketing, Finance, and Medical Affairs, ensuring strategic alignment across all functions. Portfolio & Lifecycle Management: Oversee P&L, ensuring brand revenues, profit margins, and expenses meet company and divisional targets through strategically prioritized investments. Lead commercial lifecycle planning efforts, partnering with Medical Affairs to optimize brand longevity and maximize portfolio value through strategic data and formulation enhancements. Collaborate with Business Development and Global Portfolio Management to support new product acquisitions and line extensions, ensuring strategic fit and market potential. Commercialization & Channel Strategy: Drive cohesive commercialization strategies across all channels, ensuring each initiative is strategically designed to maximize reach, impact, and customer engagement. Ensure business strategy and execution are fully aligned at the customer level, adapting approaches based on strategic market segmentation and analysis. Senior Stakeholder Engagement: Prepare and present therapeutic area reviews and business updates to senior management, providing strategic recommendations and clear rationales for proposed initiatives. Foster collaboration with other therapeutic area teams to maximize cross-portfolio opportunities and functional excellence, guided by strategic priorities.

Requirements

BS/BA required; MBA strongly preferred.
15+ years of progressive experience in marketing, with a proven track record of developing and executing successful, strategy-driven brand and portfolio initiatives.
Exceptional strategic thinking and financial acumen, with demonstrated ability to analyze complex market dynamics, anticipate future challenges, and formulate effective solutions.
Extensive experience leading cross-functional teams and executing complex projects in dynamic environments, consistently applying strategic frameworks and methodologies.
Outstanding analytical, problem-solving, and decision-making skills, with a keen ability to synthesize data into actionable strategies.
Superior communication, negotiation, and interpersonal abilities, with the capacity to articulate strategic vision and influence stakeholders at all levels.
Deep expertise in marketing disciplines: brand management, market research, communications strategy, customer insights, pricing, and marketing material development.
Proficiency in MS Office and ability to quickly learn proprietary systems.
Demonstrated ability to exercise sound judgment, make strategic decisions, and drive business outcomes through thoughtful planning and execution.

Nice To Haves

MBA strongly preferred.

Responsibilities

Develop and execute forward-looking marketing strategies for Internal Medicine, leveraging market insights and data to anticipate future business needs and opportunities.
Deliver robust 3-year strategic and financial operating plans, ensuring all initiatives are grounded in sound strategic rationale and aligned with company objectives.
Lead the operating plan process, integrating brand, therapeutic, and regional perspectives with a focus on long-term success.
Utilize advanced forecasting techniques to project market trends, market opportunities, product demand, and financial outcomes, informing strategic decisions and resource allocation.
Conduct ongoing market analysis to identify emerging trends, competitive threats, and evolving customer needs.
Translate insights into actionable strategies that differentiate Zoetis in the market and position the portfolio for sustained growth.
Manage, coach, and inspire a high-performing marketing team, fostering a culture of strategic thinking and continuous improvement.
Play a pivotal role in cross-functional initiatives with Sales, Retail, Distribution, Market Research, Business Analytics, Digital Marketing, Finance, and Medical Affairs, ensuring strategic alignment across all functions.
Oversee P&L, ensuring brand revenues, profit margins, and expenses meet company and divisional targets through strategically prioritized investments.
Lead commercial lifecycle planning efforts, partnering with Medical Affairs to optimize brand longevity and maximize portfolio value through strategic data and formulation enhancements.
Collaborate with Business Development and Global Portfolio Management to support new product acquisitions and line extensions, ensuring strategic fit and market potential.
Drive cohesive commercialization strategies across all channels, ensuring each initiative is strategically designed to maximize reach, impact, and customer engagement.
Ensure business strategy and execution are fully aligned at the customer level, adapting approaches based on strategic market segmentation and analysis.
Prepare and present therapeutic area reviews and business updates to senior management, providing strategic recommendations and clear rationales for proposed initiatives.
Foster collaboration with other therapeutic area teams to maximize cross-portfolio opportunities and functional excellence, guided by strategic priorities.

Benefits

This position is also eligible for short-term incentive compensation
This position is also eligible for long-term incentives
In addition to compensation, Zoetis offers a comprehensive benefits package that supports the physical, emotional and financial wellbeing of our colleagues and their families including healthcare and insurance benefits beginning on day one, a 401K plan with a match and profit-sharing contribution from Zoetis, and 4 weeks of vacation.
Visit zoetisbenefits.com to learn more.

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