Director, Integrated Marketing

Vox Media, LLCNew York, NY
2hHybrid

About The Position

The role of the Integrated Marketing Director is to partner on advertiser-driven sales and marketing initiatives (strategic proposal creation) across Vox Media Publishing brands. A key member of a client-facing team focused on winning the interest and confidence of our advertisers. This individual develops revenue-generating strategies and programs based on client briefs, data, and insights.

Requirements

  • 8+ years of experience in integrated marketing, brand strategy, media planning, or advertising, preferably within a media or publishing environment
  • Demonstrated self-starter with the ability to handle multiple projects, prioritize work assignments, meet deadlines and work independently in a fast-paced environment
  • Exceptional storytelling, presentation, and communication skills
  • Proven experience developing and selling integrated marketing programs for premium brands
  • Strong Google Slides, PowerPoint, and Photoshop skills are a plus
  • Strong understanding of digital media ecosystems, including content, video, social, experiential, and emerging formats
  • Ability to lead cross-functional teams in a fast-paced, matrixed organization
  • Experience managing and developing teams
  • Passion for journalism, culture, and Vox Media’s editorial brands
  • Bachelor’s degree preferred

Responsibilities

  • Develop cross-platform marketing programs that align advertiser objectives with Vox Media’s editorial voice, audience insights, and creative capabilities
  • Serve as a strategic partner to the Sales organization, contributing to RFP responses, proactive pitches, and client presentations
  • Oversee the creation of pitch materials, including decks, concepts, and go-to-market strategies, ensuring clarity, creativity, and strategic rigor
  • Collaborate with Editorial and Creative teams to ensure programs are authentic, brand-safe, and editorially aligned
  • Partner with Insights & Research to leverage audience data, measurement, and performance learnings
  • Manage, mentor, and develop a high-performing integrated marketing team of three
  • Stay ahead of industry trends in media, advertising, content, and technology to inform new opportunities and innovation
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