Director, Integrated Marketing Communications

Boston Scientific•Maple Grove, MN

15h•$162,400 - $308,600

About The Position

As a leader in medical science for more than 40 years, we are committed to solving the challenges that matter most - united by a deep caring for human life. Our mission to advance science for life is about transforming lives through innovative medical solutions that improve patient lives, create value for our customers, and support our employees and the communities in which we operate. Now more than ever, we have a responsibility to apply those values to everything we do - as a global business and as a global corporate citizen. And if you're a natural problem-solver with the imagination, determination, and spirit to make a meaningful difference to people worldwide, we encourage you to apply and look forward to connecting with you! That is why we stand for inclusion, equality, and opportunity for all. By embracing the richness of our unique backgrounds and perspectives, we create a better, more rewarding place for our employees to work and reflect the patients, customers, and communities we serve. To ensure full implementation of its equal employment policy, the Company will continue to take steps to assure that recruitment, hiring, assignment, promotion, compensation, and all other personnel decisions are made and administered without regard to race, religion, color, national origin, citizenship, sex, sexual orientation, gender identity, gender expression, veteran status, age, mental or physical disability, genetic information or any other protected class. Please be advised that certain US based positions, including without limitation field sales and service positions that call on hospitals and/or health care centers, require acceptable proof of COVID-19 vaccination status. Candidates will be notified during the interview and selection process if the role(s) for which they have applied require proof of vaccination as a condition of employment. As employees of the Company, you will be expected to meet the ongoing requirements for your roles, including any new requirements, should the Company's policies or protocols change with regard to COVID-19 vaccination.

Requirements

Bachelor's degree in marketing, communications, business, or a related field.
Minimum of 10 years' experience in marketing communications, brand marketing, or integrated marketing roles within the medical device industry.
Willingness and ability to travel up to 30%, including international travel.
Strong understanding of digital marketing, omnichannel strategy, and content optimization.
Demonstrated experience managing agencies and external vendors.
Proven track record leading large-scale digital campaigns and product launches.
Ability to work effectively in a cross-functional, matrixed organization.
Strong leadership capabilities with a history of building, mentoring, and retaining high-performing marketing teams.
Demonstrated experience leading digital transformation or modernization of marketing communications.
Strong understanding of digital analytics, marketing automation, and CRM-enabled engagement models.
Experience delivering omnichannel campaigns in a highly regulated environment.

Nice To Haves

Advanced degree, such as an MBA or master's degree in a related field.

Responsibilities

Lead through influence in a complex, matrixed organization by building alignment across Marketing to drive clarity, speed, and results.
Establish strong operating rhythms with Product Management to align priorities, timelines, and execution across campaigns and launches.
Lead, mentor, and inspire a high-performing marketing communications team, fostering a culture of excellence, collaboration, and accountability.
Create a high-performance culture aligned with company values by developing talent pipelines and supporting teammates' professional growth.
Set clear performance goals, provide ongoing coaching, and drive accountability across marketing communications initiatives.
Manage agency and vendor relationships to ensure high-quality, cost-effective execution aligned with strategic objectives.
Shape how the division communicates clinical value, innovation, and differentiation through customer-journey-driven, omnichannel marketing programs aligned to stakeholder engagement across touchpoints.
Lead integrated communication plans for major product launches, portfolio campaigns, and enterprise initiatives.
Partner closely with Product Marketing to translate clinical, technical, and value propositions into clear, compelling messages and integrated communication plans across the product lifecycle.
Oversee the development of campaign toolkits, messaging frameworks, and scalable content assets.
Direct the creation of high-quality content across digital, field, event, tradeshow, and customer-facing channels to ensure integrated, omnichannel execution.
Ensure communications are compliant, on brand, and optimized for target audiences to drive field readiness, message adoption, and commercial impact.
Drive adoption of new tools, platforms, and capabilities to continuously evolve and modernize omnichannel execution.
Establish KPIs and dashboards to measure performance, including stakeholder engagement, conversion, and campaign effectiveness.
Use analytics and insights to continuously optimize content strategy, communication channel mix, customer targeting, resource allocation, and investment decisions.
Leverage marketing automation and personalization tools to deliver timely, relevant communications at scale.