Director, Integrated Marketing Operations

BNY • New York, NY

9d • $127,000 - $200,000

About The Position

At BNY, our culture allows us to run our company better and enables employees’ growth and success. As a leading global financial services company at the heart of the global financial system, we influence nearly 20% of the world’s investible assets. Every day, our teams harness cutting-edge AI and breakthrough technologies to collaborate with clients, driving transformative solutions that redefine industries and uplift communities worldwide.
Recognized as a top destination for innovators, BNY is where bold ideas meet advanced technology and exceptional talent. Together, we power the future of finance – and this is what #LifeAtBNY is all about. Join us and be part of something extraordinary.
We’re seeking a future team member for the role of Director, Marketing Operations to join our Corporate Marketing & Communications team. This role is located in New York.
In this role, you’ll make an impact in the following ways:

Requirements

• Bachelor’s degree required
• 15+ years of experience in marketing, operations, campaign management, or marketing strategy roles, with significant leadership responsibility
• Proven track record implementing enterprise marketing systems, e.g., Workfront
• Strong background in process design, change management, and cross-functional collaboration
• Excellent data literacy, with the ability to connect reporting and analytics to business outcomes
• Exceptional communication skills, executive presence and strategic problem-solving ability

Responsibilities

• Define and lead the long-term vision for marketing and communications operations, ensuring scalability, consistency, and alignment to business and brand objectives
• Serve as the department’s lead for Workfront strategy and adoption, driving integration, governance, and process standardization across global teams
• Oversee process design and operational frameworks that improve efficiency, transparency, and accountability across campaign activation, reporting and resource management
• Partner with planning and analytics teams to enable enterprise-level visibility into marketing capacity, prioritization, and performance
• Drive executive reporting and dashboards that connect marketing activity to business outcomes, providing actionable insights for senior leadership
• Collaborate with marketing technology and data teams to optimize the end-to-end ecosystem – including Workfront, CRM, analytics, and reporting tools – to enable seamless workflows and measurement
• Establish KPIs and performance frameworks that benchmark operational health and guide continuous improvement
• Serve as a trusted advisor to senior leaders, translating operational data and insights into recommendations that influence decision-making, investments and resource allocation

Benefits

• BNY offers highly competitive compensation, benefits, and wellbeing programs rooted in a strong culture of excellence and our pay-for-performance philosophy.
• We provide access to flexible global resources and tools for your life’s journey.
• Focus on your health, foster your personal resilience, and reach your financial goals as a valued member of our team, along with generous paid leaves, including paid volunteer time, that can support you and your family through moments that matter.

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Number of Employees: 5,001-10,000 employees