Director Integrated Donor Marketing

Versiti•Milwaukee, WI

1d•Hybrid

About The Position

Versiti is a fusion of donors, scientific curiosity, and precision medicine that recognize the gifts of blood and life are precious. We are home to the world-renowned Blood Research Institute, we enable life saving gifts from our donors, and provide the science behind the medicine through our diagnostic laboratories. Versiti brings together outstanding minds with unparalleled experience in transfusion medicine, transplantation, stem cells and cellular therapies, oncology and genomics, diagnostic lab services, and medical and scientific expertise. This combination of skill and knowledge results in improved patient outcomes, higher quality services and reduced cost of care for hospitals, blood centers, hospital systems, research and educational institutions, and other health care providers. At Versiti, we are passionate about improving the lives of patients and helping our healthcare partners thrive. Position Summary The Director, Integrated Donor Marketing (IDM) serves as Versiti's enterprise leader for all donor recruitment marketing strategy, donor lifecycle engagement, and central collections marketing execution. This critical Director-level role sets the national strategy for how Versiti attracts, converts, and retains blood donors across six geographies and multiple blood products. The Director of IDM leads a specialized "in-house agency" that builds the marketing engine for blood collections, including donor lifecycle programs, product-specific strategies (platelets, RBCs, O-negative, DRBC, plasma), mobile and center recruitment strategy, promotions and loyalty, content strategy, field enablement, and digital donor engagement. The Director works in deep partnership with state AVPs and state marketing strategists to ensure Versiti's enterprise strategies are locally adapted, well understood, and fully adopted—without disrupting local authority. This role must build trust, elevate marketing acumen across the system, and deliver high-value support that enables strong state-level performance. This leader is accountable for designing, implementing, and continually improving a unified, data-driven donor marketing strategy that drives predictable, scalable collections performance in alignment with Versiti's mission and transformational growth priorities. Total Rewards Package Benefits Versiti provides a comprehensive benefits package based on your job classification. Full-time regular employes are eligible for Medical, Dental, and Vision Plans, Paid Time Off (PTO) and Holidays, Short- and Long-term disability, life insurance, 7% match dollar for dollar 401(k), voluntary programs, discount programs, others.

Requirements

Bachelor's Degree Marketing, Communications, Business or related field required
7-9 years Experience in Marketing, Communications, Donor Recruitment, or a related area required
4-6 years Experience in people leadership including recruiting, hiring, developing and engaging a high performing team required
4-6 years Demonstrated success developing multi-channel strategies of scale (SMS, email, paid, partner activation) required
4-6 years Demonstrated expertise in lifecycle marketing, behavioral segmentation, and data-driven optimization required
1-3 years Demonstrated success leading cross-functional teams and managing a large portfolio of marketing campaigns required
1-3 years Demonstrated project management skills including planning, leadership, communication and change management required
Proven ability to inspire, engage, and lead cross-functional teams, with a focus on developing talent and delivering results required
Ability to cultivate and maintain strong partnerships with stakeholders across departments and geographic regions required
Strong interpersonal and communication skills to effectively engage diverse audiences and internal teams required

Nice To Haves

Master's Degree Marketing, Communications, Business or related field. desired

Responsibilities

National Collections Marketing Strategy Develop and own the enterprise blood donor recruitment strategy, including annual and quarterly priorities for mobile and donor centers.
Lead donor lifecycle architecture (first-time, second-time, frequency, lapsed re-engagement, loyal donor programs).
Establish the national donor editorial calendar, ensuring timely, synchronized email, SMS, and paid activations.
Translate enterprise goals into clear playbooks, toolkits, messaging frameworks, and field-ready materials used across all six states.
Serve as the principal architect of Versiti’s O2O strategy and field readiness cadence (4-, 8-, 12-week cycles).
Collaborate with EMS and Creative Services to produce enterprise-level assets, testing frameworks, and campaign execution pathways.
Product Marketing Leadership for All Blood Products Lead central marketing strategy for platelets, O-negative, DRBC, RBC, and plasma, ensuring distinct messaging, journeys, segmentation, and donor education.
Oversee product-specific recruitment campaigns, retention journeys, and transitions (e.g., whole blood → platelets).
Partner with clinical SMEs to ensure accuracy and clarity in all donor-facing product content.
Support the Manager, Platelet Program in executing high-value platelet donor acquisition, retention, and reactivation strategies.
Align product-specific promotions with the Manager, Promotions & Loyalty to shape competitive, insight-driven incentive strategies.
Omni-Channel Donor Communications & Digital Journeys Lead national digital donor engagement strategy in partnership with the Digital Donor Engagement Strategist and EMS Digital Marketing.
Oversee segmentation-based email and SMS programs, including welcome series, conversion campaigns, and lapsed donor journeys.
Guide state strategists in adapting enterprise journeys locally without breaking brand or data standards.
Drive continuous optimization using A/B testing, analytics, and donor behavioral insights from EMS.
Field Integration, State Partner Enablement & Enterprise Adoption Lead a hub-and-spoke influence model that preserves AVP authority while elevating enterprise clarity.
Oversee the State Marketing Integration & Field Enablement Lead, ensuring strong communication, readiness, and toolkit deployment across states.
Serve as a trusted, strategic advisor to state AVPs, offering insights, solutions, and strategic support without direct authority.
Facilitate a consistent operating rhythm across geographies, including: o Weekly strategist huddles o Monthly AVP–IDM performance syncs o Quarterly SMAC reviews o Seasonal readiness briefings Ensure state feedback loops, field intelligence, and local insights inform future campaigns.
Creative, Content, and Value-Driven Marketing Services Lead the Collections Content Strategist, ensuring all donor-facing content is agile, relevant, and aligned with the Versiti brand.
Translate complex product/clinical knowledge into accessible, donor-friendly narratives that inspire action.
Drive prioritization and creative briefing into Enterprise Creative Services.
Ensure all state messaging is grounded in enterprise strategy and tailored only where beneficial.
Promotions, Loyalty, and Donor Experience Oversee the Manager, Promotions & Loyalty, shaping Versiti’s enterprise incentive, loyalty, and donor experience programs.
Drive a clear “Reason for Every Season” promo calendar tied to donor behavior insights.
Ensure donor recognition, milestone, and stewardship programs are competitive and psychologically motivating.
Measure performance in partnership with EMS Insights to guide optimization and ROI modeling.
Performs other duties as required or assigned which are reasonably within the scope of the duties in this job classification Understands and performs in accordance with all applicable regulatory and compliance requirements Complies with all standard operating policies and procedures