Director, Insurance Plan Marketing

Harbor Health•Austin, TX

About The Position

Harbor Health seeks a Director of Insurance Plan Marketing to serve as the strategic architect of Harbor Health Insurance Company (HHIC) growth, primarily through the Broker/Consultant channel. You will lead marketing campaigns dedicated to capturing market share in both Individual and Family Plan (IFP) and Employer Sponsored Plan segments by empowering intermediaries with best-in-class technology, sales tools, positioning, and brand authority. The core mission: drive broker preference and large group employer awareness. Whether it's an independent agent selling an individual ACA plan or a consultant advising a 100-life employer, you'll ensure Harbor Health plans are their first recommendation and one that employers view as an innovative regional leader.

Requirements

10+ years in insurance marketing with deep understanding of FMO/Agency distribution model
Proven success in both high-transaction ACA/IFP market and high-complexity large group market
Experience with CRM, CDP, and Partner Relationship Management (PRM) tools and co-branding marketing automation
Exceptional ability to present to large rooms of agents or executive audiences
Demonstrated ability to balance long-cycle, relationship-based marketing for large employer groups and broker-led programs to drive IFP adoption
Strong understanding of broker-first distribution strategies and channel marketing

Nice To Haves

Experience in health insurance plan marketing with payvider or integrated delivery models
Familiarity with Texas health insurance market and regulatory environment
Experience with ACA marketplace dynamics and compliance requirements

Responsibilities

Build marketing programs for General Agencies (GAs) and independent brokers, providing co-branded materials, enrollment guides, and plan comparison tools
Manage marketing relationships with Field Marketing Organizations (FMOs/NMOs) to ensure our plans are prioritized during Open Enrollment Period (OEP)
Partner with Sales to develop and promote broker bonus programs, top producer incentives, and commission-based campaigns to drive volume
Partner with Sales Operations to optimize broker portal experience, ensuring agents can quote and bind IFP coverage with minimal friction
Tailor high-end content for regional brokers and consultant relations
Create and manage workflow to provide marketing support for high-priority RFPs and finalist presentations
Produce thought leadership content including white papers on workforce health and innovative solutions like condition-based pathways
Own content on website and other collateral related to employer plans
Develop sales readiness content that helps sales reps handle complex objections including network adequacy and high-cost claimant management
Launch Account-Based Marketing (ABM) campaigns targeting HR Directors and CFOs of high-value prospects using LinkedIn, direct mail, and executive events
Design tailored automated marketing campaigns that react to engagement and establish warm leads for sales follow-up
Define brand voice that resonates with professional brokers, prioritizing reliability, competitive commissions, and superior claims support
Generate warm interest leads through local awareness campaigns and pass them to top-tier broker partners
Partner with Sales Operations on adoption of self-service marketing portals where brokers can download and customize marketing kits
Orchestrate broker roadshows and Continuing Education (CE) webinars to keep our plans top-of-mind
Plan key events for large group engagement including regional SHRM conferences
Ensure consistent, up-to-date promotion of Harbor IFP plans in clinics during Q4 open enrollment period
Develop and execute community outreach programs to drive awareness and enrollment into HHIC
Partner with Direct-to-Consumer marketing to build strategies and optimize performance of direct IFP plan membership

Benefits

Opportunity to build and scale Harbor Health's broker and employer marketing strategy from the ground up
Collaborative and dynamic work environment
An organization made of people who are passionate about transforming the healthcare landscape
Competitive salary and benefits package
Professional development and growth opportunities
A transparent and unique culture

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