Director - Insights & Analytics (Business Intelligence)

The Wendy's Company•Dublin, OH

5d•$154,000 - $277,000•Onsite

About The Position

Overview: Leads the development and execution of business/consumer intelligence capabilities for The Wendy’s Company. This role focuses on leveraging information – consumer, competitive, and industry – to drive actionable insights that optimize business performance and strategic decision-making. Influence spans the entirety of the Wendy’s system – from SLT, to BOD, to Franchisees, to Suppliers, to agency partners, to internal partners (MLT, Investor Relations, etc.). This is a high-visibility, high-impact role in defining where we are as a brand/business, where we want to go, and how we can get there.

Requirements

Bachelors Degree in Marketing, Analytics, Finance, or related field is required; MBA preferred.
10+ years in consumer insights and/or business intelligence.
Strong communication, presentation, and stakeholder management skills.
Strong people-management background.
Creative thinker with ability to achieve results in a dynamic environment.

Responsibilities

Business Intelligence Strategy & Execution (the “what”) Guide marketplace and competitive intelligence via the ongoing monitoring of macro trends, category dynamics, and shifting consumer behaviors to identify opportunities and threats.
Develop and maintain enterprise-wide platforms, dashboards, and reporting tools to enable both strategic and real-time decision-making.
Integrate disparate data sources -- internal (POS, first-party) and external (Circana, brand health, SMG, credit card) -- into a unified intelligence ecosystem that contextualizes Wendy’s performance and identifies opportunities for growth.
Consumer Perceptions & Behavior (the “why”) Oversee all research to track and optimize the strength of the Wendy’s brand relative to key competitors (brand health tracking, competitive creative/media activity, etc.).
Provide analytics and thought-leadership related to consumer segmentation frameworks – behavioral, attitudinal, demographic – and how each should be used to guide decision-making.
Organizational Leadership Inspire, develop, and lead a team of Insights professionals.
Manage financial and human resources to maximize quality and impact.
Foster a culture of curiosity, rigor, innovation, and continuous improvement Serve on Insights & Innovation leadership team.
Partner with senior leaders in Brand, Finance, and Operations (along w/ key external partners) to ensure clarity of “what”, “so what”, and “now what” implications.
Drive supplier strategy, roster management, and RFP processes across the majority of the Insights/Analytics annual budget.