Director, Innovation Districts Communications

American Addiction Centers • Charlotte, NC

1d • $74 - $118

About The Position

Recommend and execute measurable proactive and reactive external communications strategies in collaboration with the rest of the external communications leadership team and others across the department. Identify and implement strategies and tactics to identify and cultivate meaningful recognition opportunities that will reaffirm Advocate Health’s leadership role in areas of differentiation within the health industry, driving the influence of Advocate Health as a key national voice in the industry. Create communications plans, often as part of integrated marketing campaigns, that support organization and business goals but also protect and enhance the reputation of the Advocate Health and related brands. Track and provide recommendations to leadership around emerging trends, potential industry issues and/or brand reputation risks, developing reactive action plans and responses as needed. Oversee content creation strategies, including but not limited to, consumer communications, press releases, pitches, blogs, opinion editorials, talking points, annual reports, thought leadership articles, etc. Identify critical relationships with trade reporters, key local, regional, national media outlets and influencers to facilitate relationship building resulting in positive earned media coverage. Keep abreast of media related to customers, competitors and the industry. Work cross-functionally to craft communications plans that influence the thinking and behavior of key audiences and thoughtfully promote Advocate Health and its family of brands. Effectively manage the people and budget for their team, working closely with the rest of the reputation and external communications leadership team. Designs and directs the work of the assigned area(s) of responsibility. Selects, coaches, and develops teams, setting objectives that align with organizational strategy to inspire and motivate the teams. Manages organizational talent through performance management, succession planning, and development. Designs and directs processes by which team and individual performance are recognized, feedback is consistently delivered, and performance is systematically improved. Develops and/or recommends operating and capital budgets and controls expenditures within approved budget objectives. Responsible for understanding and adhering to the organization's Code of Ethical Conduct and for ensuring that people actions, and the actions of employees supervised, comply with the policies, regulations, and laws applicable to the organization's business.

Requirements

• Bachelor’s degree in communications, journalism, public relations, marketing, advertising or related field, or applicable experience in field.
• 10+ years of experience in Communications, Marketing, Journalism or other related field, including 3 years of management-level experience overseeing budgets and formulating and executing comprehensive communications strategies.
• Proven ability to develop and lead communications and public relations strategies and effectively communicate recommendations to executive leadership.
• A flair for creating persuasive content and communicating effectively (and differently) depending on the medium.
• Experience with proactive and crisis communications planning.
• Proactive, independent and takes initiative with consistent follow through.
• Superb communication skills, verbal and written, conducted in a timely manner.
• Superior time management skills, with capability of working with and meeting deadlines.
• Ability to think critically, understand complex concepts, synthesize information, create clarity to support sound decision-making.
• Specific experience and strong record of success in understanding the environment, identifying opportunities, designing solutions and aligning action to drive performance.
• Highly strategic with a demonstrated track record in assessing complex, competitive issues and situations and in developing related initiatives in partnership with other stakeholders to drive business results.
• Thrives in a fast-paced environment, having a change mindset and comfortable navigating ambiguity.
• Strong leadership and communications skills, including presentation creation and delivery, with the ability to inspire and influence others.
• Excellent oral and written communications, executive presence and relationship development skills.
• Manage budget, vendors, resources and timelines, ensuring efficiency and effectiveness of marketing activities.
• Effectively communicate recommendations to executive leadership.
• Ability to develop and lead strong teams and build effective operating models to drive results.
• Ability to assess, retain, grow and attract strong, diverse talent to meet business objectives.
• Ability to empower teammates and hold team accountable.

Responsibilities

• Recommend and execute measurable proactive and reactive external communications strategies.
• Identify and implement strategies and tactics to identify and cultivate meaningful recognition opportunities.
• Create communications plans, often as part of integrated marketing campaigns, that support organization and business goals but also protect and enhance the reputation of the Advocate Health and related brands.
• Track and provide recommendations to leadership around emerging trends, potential industry issues and/or brand reputation risks, developing reactive action plans and responses as needed.
• Oversee content creation strategies, including but not limited to, consumer communications, press releases, pitches, blogs, opinion editorials, talking points, annual reports, thought leadership articles, etc.
• Identify critical relationships with trade reporters, key local, regional, national media outlets and influencers to facilitate relationship building resulting in positive earned media coverage.
• Keep abreast of media related to customers, competitors and the industry.
• Work cross-functionally to craft communications plans that influence the thinking and behavior of key audiences and thoughtfully promote Advocate Health and its family of brands.
• Effectively manage the people and budget for their team, working closely with the rest of the reputation and external communications leadership team.
• Designs and directs the work of the assigned area(s) of responsibility.
• Selects, coaches, and develops teams, setting objectives that align with organizational strategy to inspire and motivate the teams.
• Manages organizational talent through performance management, succession planning, and development.
• Designs and directs processes by which team and individual performance are recognized, feedback is consistently delivered, and performance is systematically improved.
• Develops and/or recommends operating and capital budgets and controls expenditures within approved budget objectives.
• Responsible for understanding and adhering to the organization's Code of Ethical Conduct and for ensuring that people actions, and the actions of employees supervised, comply with the policies, regulations, and laws applicable to the organization's business.

Benefits

• Advocate Health offers a comprehensive suite of Total Rewards: benefits and well-being programs, competitive compensation, generous retirement offerings, programs that invest in your career development and so much more – so you can live fully at and away from work, including:
• Compensation Base compensation listed within the listed pay range based on factors such as qualifications, skills, relevant experience, and/or training Premium pay such as shift, on call, and more based on a teammate's job Incentive pay for select positions Opportunity for annual increases based on performance
• Benefits and more Paid Time Off programs Health and welfare benefits such as medical, dental, vision, life, and Short- and Long-Term Disability Flexible Spending Accounts for eligible health care and dependent care expenses Family benefits such as adoption assistance and paid parental leave Defined contribution retirement plans with employer match and other financial wellness programs Educational Assistance Program

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Number of Employees: 11-50 employees