Director, Influencer Marketing

Ovative Group•Minneapolis, MN

About The Position

The Influencer Team at Ovative Group oversees, develops, and implements Influencer strategy working along-side our client teams to create holistic strategy tailored to our clients’ goals. As a Director of Influencer you will be the driving force behind influencer capabilities from development to execution of strategy; forming partnership with Influencers to promote brand exposure across a variety of platforms to building brand awareness and introducing new customers to our client’s brand. This integral role will focus on building brand love through creator efforts, while building trust with clients and partnering with internal teams to align strategy and measure performance against KPIs.

Requirements

Deep understanding of the Influencer ecosystem - social media channels, influencers, content, and creators
10+ years in an Influencer Marketing role developing and executing strategy and campaigns
5+ years of experience leading and mentoring teams, fostering growth and excellence
Experience leading change and building new capabilities, including evolving processes, standards, and team ways of working in response to platform and business shifts
Proven, hands-on experience personally executing influencer campaigns, rather than exclusively overseeing work through agencies or vendors
Strong understanding of how influencer marketing connects to and enhances paid media performance, with experience integrating creators into paid social, affiliate, and commerce-driven strategies to maximize full-funnel impact
Proven ability to define, analyze, and interpret influencer performance metrics across the full funnel, and to synthesize complex data into actionable insights and executive-ready storytelling around impact
Working knowledge of influencer, social, and platform tools ( i.e. creator discovery, campaign management, social listening, and reporting platforms) that enhance team workflows, speed, and consistency

Responsibilities

Own Ovative’s influencer channel vision and long-term roadmap for your clients, defining influencer’s role within full-funnel , omnichannel media strategies
Establish strategic frameworks, playbooks, and best practices for influencer planning, casting, content development, and performance measurement
Ensure influencer strategies are grounded in Ovative’s Enterprise Marketing Return (EMR) approach and tied directly to business outcomes
Serve as a senior strategic partner to client leadership, helping shape how influencer marketing drives brand growth, customer acquisition, and long-term value
Lead influencer strategy for Ovative’s most complex and high-impact client engagements
Translate performance data and insights into clear executive-level storytelling and recommendations
Define influencer measurement standards, KPIs, and testing frameworks in partnership with measurement and analytics teams
Advance a test-and-learn culture, identifying innovation opportunities across platforms, creator types, and partnership models
Stay ahead of influencer trends, platform changes, and partnership opportunities, informing Ovative’s point of view and client recommendations
Act as Ovative’s senior influencer subject matter expert in new business pitches, capability marketing, and external thought leadership
Partner with growth and client teams to shape influencer positioning, pricing, and go-to-market strategy
Contibute to building and scaling the influencer team, including org design, role definition, and hiring strategy
Contribute to industry POVs, case studies, and internal education that elevate Ovative’s influencer credibility
Coach a nd develop team members into future leaders, fostering a culture of accountability, curiosity, and excellence

Benefits

Culture matters and we’ve been recognized as a Top Workplace for ten years running because of it.
We demand trust and transparency from each other.
We believe in doing the hard and complicated work others put off.
We’re open in communication and floor plan.
We’re flat – our interns sit next to VPs, our analysts work closely with senior leaders, and our CEO interacts with every single person daily.
Put together, these elements help foster an environment where smart people can support each other in performing to their highest potential.
Ovative is committed to fostering an inclusive environment where everyone can participate and thrive.
We do not tolerate discrimination of any kind, including on the basis of race, sexual orientation, gender identity, or gender expression.
Our policies reflect this commitment—for example, our medical leave benefits are inclusive of same-sex partners, ensuring equitable care and support for all families.
We strive to hire and retain the best talent.
Paying fair, competitive compensation, with a large bonus incentive, and phenomenal health insurance is an important part of this mix.
We’re rewarded fairly and when the company performs well, we all benefit.
Access to all office spaces in MSP, NYC, and CHI
Frequent, paid travel to our Minneapolis headquarters for company events, team events, and in-person collaboration with teams
Flexible paid vacation policy
401k match program
Top-notch health insurance options, inclusive of same sex partners
Family formation benefits including reimbursement options for fertility, pregnancy, and parenting needs
Monthly stipend for your mobile phone and data plan
Sabbatical program
Charitable giving via our time and a financial match program
Shenanigan’s Day