Director, In-Store Marketing & Advertising

Skechers•Manhattan Beach, CA

11d•$150,000 - $175,000

About The Position

Skechers is looking for a passionate, creative, experienced Director, In-Store Marketing and Advertising to join the Retail Team to elevate the marketing plan to support the aggressive retail store growth and develop traffic driving initiatives for new and existing stores. The ideal candidate will be responsible for the strategy and execution of the retail marketing plans for Skechers Big Beautiful stores and existing Skechers stores. This person should have a proven track record for developing a plan that incorporates all facets of visual and marketing, including but not limited to, in-store graphics and signage, local advertising, grand opening plans, direct mail, radio, digital, in-store visual presentation. This new role will report to the Senior Director, Retail Marketing and Visual Merchandising.

Requirements

Ability to thrive in a fast-paced retail environment.
Must have a strong command of Microsoft Office and understanding of retail calculations.
Must have the ability to analyze data, provide insights, and make recommendations.
Must possess strong organizational and time management skills, with attention to detail and ability to prioritize multiple projects and priorities with minimal supervision.
Must have the ability to manage another person and support their growth and development.
Must demonstrate a high degree of expense awareness and control.
Strives for creativity and innovation. Looks to continually improve on past performance and looks for new and better ways to increase store traffic.
Creative thinker with good design sense. Understands advertising vehicles and how messaging and imagery should be adapted to the medium.
Ability to problem solve. Finds solutions to complex problems.
Deep understanding of customer buying behavior, especially in the big box environment.
Flexibility to frequent changes and ability to react quickly.
Ability to develop strong interpersonal relationships and work with outside vendors, field staff, and other departments cross-functionally on projects to success.
Self-starter with high level of initiative and a strong sense of ownership and urgency.
Must display a high degree of professionalism, tact and diplomacy.
Travel as required to effectively learn and develop strategy.
Must have at least 5-10 years of successful experience in a corporate retail visual and marketing position, opening new stores and developing visual and marketing plans to drive traffic, increase brand market share. and hit sales and financial targets
Advertising experience including both traditional, grassroots, and digital advertising.
Highly Proficient in MS-Office (Word, Excel, PowerPoint).

Nice To Haves

Experience working either in-store or at the corporate level for a big box and performance-based retailer is preferred.
Adobe Photoshop, InDesign, and Illustrator a plus.
BA, BS or Master’s degree in business, marketing, design and fashion or related field is preferred.
Ability to perform detailed quantitative analysis on marketing campaigns to judge effectiveness.

Responsibilities

Develop annual marketing plans and budgets to maximize new store sales, drive traffic, and build customer awareness for Skechers new and existing retail store locations.
Maintain a rolling six month visual and marketing event calendar to support new store openings, marketing and grand opening events and advertising.
Source and create advertising plans to build traffic driving initiatives for new and existing struggling markets.
Develop localized store/market-specific advertising including billboards, digital, radio, direct mail, and grassroots campaigns to increase awareness, drive traffic, accelerate sales and support store growth.
Partner closely with the Digital Group to align campaigns and initiatives to provide a better omni-channel experience for our customers.
Work with Merchandising (Product and Allocations teams) to understand Big Initiatives and categories, as well as timing of deliveries and launches to include in advertising plans.
Partner with Regional and District managers to develop plans to support struggling markets and new store openings from concept to completion.
Conduct store and market visits as necessary to create a localized approach to marketing.
Maintain library of grassroots marketing and visual collateral i.e. flyers, discount cards, and tear pads updated bi-annually.
Manage a team to support promotional and advertising efforts. Responsible for the training and development.
Develop marketing program recaps to evaluate success of campaigns and efficiency of spend.
Stay on top of retail trends in the industry, frequently visit other big box/wholesale retailers, document promotions and campaigns competitors are running. Provide monthly recap decks outlining findings and make key recommendations to improve our business.
Work closely with Graphics department to develop creative and manage the process from inception to execution. Ensure that deadlines are met.