Director, HCP Non-Personal Promotion

Gilead Sciences • Foster City, CA

24d

About The Position

At Gilead our pursuit of a healthier world for all people has yielded a cure for hepatitis C, revolutionary improvements in HIV treatment and prevention as well as advancements in therapies for viral and inflammatory diseases and certain cancers. We set and achieve bold ambitions in our fight against the world’s most devastating diseases, united in our commitment to confronting the largest public health challenges of our day and improving the lives of patients for generations to come. Gilead is seeking a Director, HCP Non-personal Promotion Marketing for a market-leading blockbuster brand. In this role, you’ll report directly to the Senior Director, HIV Treatment Marketing and play a central part in shaping and executing innovative marketing strategies to drive continued market leadership for a brand that has set the standard in its category and continues to do so over seven years post-launch while supporting growth of the broadening Gilead HIV Treatment portfolio. As the HCP NPP Marketing Lead, you will: Drive bold, creative digital and omnichannel campaigns that educate HCP and drive product adoption Optimize promotional effectiveness across channels and lead targeted HCP segmentation Be at the forefront of healthcare innovation, leveraging cutting-edge technology If you are passionate about making a difference, thrive in dynamic environments, and want to help redefine what’s possible in HCP marketing, Gilead wants to meet you!

Requirements

• Track record of successful pharmaceutical/biotech marketing, with launch experience preferred
• Proven ability to leverage market insights from multiple data sources, including market research, advisory boards and field force input to uncover needs and develop opportunities
• Experience with marketing strategy, sales and regulatory policies and practices
• Ability to conceive, develop and implement multi-dimensional marketing and business plans
• Proven ability in the execution of multiple/complex initiatives within the marketing mix which require tactful cross-functional execution
• Strong verbal, written, and interpersonal communications skills and ability to efficiently and productively communicate to a variety of groups and audiences
• Demonstrated understanding of pharmaceutical regulatory requirements and impact on development of marketing materials
• Ability to successfully work with external agencies, including advertising, public relations and medical education vendors to develop programs and materials
• Demonstrated ability to manage budgets, with an understanding of expense budget planning and tracking
• Bachelor’s degree with at least 12 years of marketing experience, or Master’s degree or PhD with at least 10 years of marketing experience

Nice To Haves

• An MBA with 10+ years of pharma/biotech marketing experience
• Experience in product launch and portfolio management
• Knowledge of pharmaceutical regulatory requirements impacting marketing materials
• Prior experience with advertising, digital, or communications agencies is advantageous

Responsibilities

• Develop the NPP omnichannel (POA) in partnership with HCP promotional team with a focus on balancing the needs of the broader HIV treatment portfolio.
• Develop and oversee execution of a comprehensive non personal promotional strategy.
• Partner with global and internal stakeholders to shape the execution of innovative omnichannel and content creation capabilities that will propel HIV treatment for non-personal business objectives
• Provide subject matter expertise to guide and shape the short- and long-term integration of novel technologies/capabilities that individualize customer strategy and promotional execution
• Partner with analytics and agency partners to continually evaluate NPP performance insights and optimize tactical execution
• Develop and lead key elements of the promotional brand strategy aligned to the brand campaign with a focus on campaign integration within a portfolio of HIV treatment products
• Drive execution through the management and partnership with external agencies, internal cross-functional partners, and field sales.
• Implement product promotional communication strategy for HCP promotions ensuring alignment with the overall brand strategy
• Gain approval for marketing materials through internal review process through Promotional Review Committee (PRC)
• Work cross-functionally with Digital Strategy & Operations, Marketing Analytics, Market Research, Legal, Regulatory, Medical and other key internal stakeholders
• Analyze complex brand opportunities and provides logical recommendations; leads any required action planning.
• Ensure that all marketing activities are in compliance with regulatory and legal requirements.
• Manage the non-personal promotion marketing budget and project timelines

Benefits

• This position may also be eligible for a discretionary annual bonus, discretionary stock-based long-term incentives (eligibility may vary based on role), paid time off, and a benefits package.
• Benefits include company-sponsored medical, dental, vision, and life insurance plans.
• For additional benefits information, visit: https://www.gilead.com/careers/compensation-benefits-and-wellbeing
• Eligible employees may participate in benefit plans, subject to the terms and conditions of the applicable plans.

What This Job Offers

• Job Type: Full-time
• Career Level: Director