Director HCP Marketing Lead - HIV Prevention

Gilead Sciences • Foster City, CA

1d

About The Position

At Gilead our pursuit of a healthier world for all people has yielded a cure for hepatitis C, revolutionary improvements in HIV treatment and prevention as well as advancements in therapies for viral and inflammatory diseases and certain cancers. We set and achieve bold ambitions in our fight against the world’s most devastating diseases, united in our commitment to confronting the largest public health challenges of our day and improving the lives of patients for generations to come. Gilead's mission is to discover, develop, and deliver therapies that will improve the lives of patients with life-threatening illnesses worldwide. As a Director, HCP Marketing Lead you will be an integral part of a fast paced highly collaborative team, who are on a mission to increase awareness, knowledge, relevancy, and usage of PrEP as part of preventative health for all who could benefit from it.

Requirements

• 12+ Years with BS/BA OR 10+ Years with MS/MA or MBA
• Comfortable discussing topics relevant to the HIV prevention space, including sexual health, mental health, and substance use.
• Ability to Travel: up to 25%

Nice To Haves

• 10+ years of experience. A Bachelor’s degree in marketing or related fields is preferred
• An advanced science degree or an advanced business degree such as an MBA is desirable
• Advanced experience with product lifecycle management is preferred
• Sales experience is desired and a minimum of 3 years in product marketing or advertising
• Expert understanding of pharmaceutical regulatory requirements and impact on development of marketing materials is required
• Proven ability to work well as part of a team and in leading teams

Responsibilities

• Drives HCP strategy and leads HCP execution in the US; aligned with short- and long-term HCP portfolio strategy and team
• Lead adaptation of Global assets or de-novo workstreams to meet US HCP customer needs; examples include: Leading development of new campaign and core messaging to be utilized in HCP promotion
• Make recommendations for PS POA and co-lead development of PrEP HCP Personal Promotions call flow, objection handling, and materials for PS Team collaborating closely with sales/sales leadership to ensure seamless execution
• Demonstrated ability to partner with PRC for optimal promotional approach, experience with OPDP review & process is preferable
• Executes tactics according to strategy and demonstrates command of traditional and non-traditional marketing channels
• Responsible for contributions towards campaign and tactic Launch Readiness Reviews, timing, coordination, and execution for HCP strategy
• Contributes to greater PrEP portfolio strategic decisions
• Leads insight generation and builds a holistic and dynamic view of the market using various sources—recommends trade-off decisions
• Adept at developing, executing, and communicating plans based on insights and analysis using multiple data sources
• Selects appropriate marketing and sales KPIs and drives action toward optimal performance
• Sets priorities in circumstances of continued complex and conflicting requirements, provides logical recommendations
• Keeps current and anticipates changes in the healthcare landscape, in therapeutic area, and with marketing trends and makes recommendations to adapt plans based on insights
• Manage AOR to ensure on-time and on-budget delivery of strategy and tactics; support management of agency relationship and budgets
• Partnering closely with Sales, Regulatory, Legal, Medical, CL&D, II&D, Global, Nurse Educator, and Managed Markets Team, and broader Marketing Teams to ensure a coordinated and appropriate approach to maximize effectiveness
• Evaluate and evolve current approaches and systems (as needed)
• Design and deliver presentations to a range of internal stakeholders and external audiences
• Experience with data driven sales and marketing systems is preferable
• Ensure compliance with all relevant laws, regulations, and policies

Benefits

• This position may also be eligible for a discretionary annual bonus, discretionary stock-based long-term incentives (eligibility may vary based on role), paid time off, and a benefits package.
• Benefits include company-sponsored medical, dental, vision, and life insurance plans.
• For additional benefits information, visit: https://www.gilead.com/careers/compensation-benefits-and-wellbeing
• Eligible employees may participate in benefit plans, subject to the terms and conditions of the applicable plans.

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Number of Employees: 5,001-10,000 employees