Director, HCP Digital Marketing - PBC

Gilead Sciences • Foster City, CA

3d • $205,615 - $292,710

About The Position

At Gilead our pursuit of a healthier world for all people has yielded a cure for hepatitis C, revolutionary improvements in HIV treatment and prevention as well as advancements in therapies for viral and inflammatory diseases and certain cancers. We set and achieve bold ambitions in our fight against the world’s most devastating diseases, united in our commitment to confronting the largest public health challenges of our day and improving the lives of patients for generations to come. Gilead is seeking a Director, Healthcare Provider Digital Marketing to lead the non-personal promotions strategy and execution for LIVDELZI in Primary Biliary Cholangitis (PBC). This role will report to the Senior Director, HCP Marketing. As the HCP NPP Digital Marketing Lead, you’ll: Lead omnichannel campaigns that educate HCPs and drive product adoption Optimize promotional effectiveness across channels and lead targeted HCP segmentation Strategically leverage data and technology to optimize approach to rare disease

Requirements

• Track record of successful pharmaceutical/biotech marketing, with launch experience preferred
• Experience with marketing strategy, sales and regulatory policies and practices
• Ability to conceive, develop and implement multi-dimensional marketing and business plans
• Proven ability in the execution of multiple/complex initiatives within the marketing mix which require tactful cross-functional execution
• Outstanding business acumen, leadership, and budget management skills; demonstrated ability to drive business results
• Leads by example, displaying integrity, collaboration, accessibility, adaptability, sound judgment/decision making, and an entrepreneurial, solutions-oriented attitude
• Demonstrates responsiveness, attention to detail, and follow-through coupled with ability to prioritize/multi-task effectively
• Use analytical/strategic skills to synthesize complex information, distill critical insights to inform brand strategy, and translate to tactical level
• Bachelor's Degree and Twelve Years’ Experience OR Masters' Degree and Ten Years’ Experience OR Ph.D. and Eight Years’ Experience

Nice To Haves

• MBA with 10 years of experience in the Pharmaceutical/Biotech industry in marketing, preferably in both small and large companies.
• Rare disease or Liver experience
• Knowledge of pharmaceutical regulatory requirements impacting marketing materials
• Prior experience with advertising, digital, or communications agencies is advantageous

Responsibilities

• Develop the non-personal promotion strategy and plan of action for healthcare professional audience
• Develop and lead key elements of the promotional content & messaging strategy aligned to the brand strategy and campaign
• Maximize HCP Media plan to deliver robust product conversions and durable ROI
• Provide subject matter expertise to guide and shape the short- and long-term integration of novel technologies/capabilities that individualize customer strategy and promotional execution
• Works cross-functionally with Digital Strategy & Operations, Marketing Analytics, Market Research, Legal, Regulatory, Medical and other key internal stakeholders
• Analyzes complex brand opportunities and provides logical recommendations; leads any required action planning.
• Gains approval for marketing materials through internal review process through Promotional Review Committee (PRC)
• Manages the non-personal promotion marketing budget and project timelines across both media and creative

Benefits

• This position may also be eligible for a discretionary annual bonus, discretionary stock-based long-term incentives (eligibility may vary based on role), paid time off, and a benefits package.
• Benefits include company-sponsored medical, dental, vision, and life insurance plans.
• For additional benefits information, visit: https://www.gilead.com/careers/compensation-benefits-and-wellbeing
• Eligible employees may participate in benefit plans, subject to the terms and conditions of the applicable plans.

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Number of Employees: 5,001-10,000 employees