Director, GTM Platforms
About The Position
Our world is transforming, and PTC is leading the way. Our software brings the physical and digital worlds together, enabling companies to improve operations, create better products, and empower people in all aspects of their business. Our people make all the difference in our success. Today, we are a global team of nearly 7,000 and our main objective is to create opportunities for our team members to explore, learn, and grow – all while seeing their ideas come to life and celebrating the differences that make us who we are and the work we do possible. Role Overview The Director, GTM Platforms owns the vision, roadmap, governance, and value realization of core Go‑To‑Market (GTM) technology platforms. The role drives adoption, integration, and measurable ROI across Marketing, Sales, Customer Success, and Enablement—ensuring platforms reliably enable standardized, scalable GTM execution. This position focuses on strategic platform ownership (direction, governance, outcomes) versus day‑to‑day ticket execution—so GTM technology investments consistently deliver scale and revenue impact.
Requirements
- 10+ years in GTM technology / Revenue Operations / Marketing or Sales Ops (or similar).
- Proven ownership of enterprise GTM platforms and roadmaps, including governance and stakeholder management.
- Strong understanding of end‑to‑end GTM workflows (lead‑to‑revenue, opportunity‑to‑close, renewals, enablement).
- Demonstrated ability to drive adoption, integration, and measurable business value across cross‑functional partners and vendors.
Nice To Haves
- Platform strategy leadership in complex, global B2B organizations.
- Experience with AI‑enabled GTM automation and portfolio/value governance.
Responsibilities
- Platform Strategy & Roadmap Define and maintain a multi‑year platform strategy and roadmap spanning Marketing, Sales, Customer Success, Enablement, and Revenue Intelligence. Align platform direction and sequencing to GTM priorities and revenue objectives; translate business needs into clear investment decisions.
- Technology Value & Optimization Optimize and rationalize the tech stack to reduce redundancy and improve interoperability. Define outcome‑based success metrics (adoption, utilization, efficiency, revenue impact) and track ROI. Standardize GTM workflows and reduce manual work and operational friction through platform capabilities and automation.
- Platform Ownership & Governance Establish clear ownership (business owners vs. system admins) and decision rights for each core platform. Own governance for releases and upgrades, vendor management, and roadmap communication; ensure scalability, security, compliance, and reliability.
- Execution Enablement Lead requirements intake, administration oversight, testing, and change readiness in partnership with execution teams. Partner with GTM Process, Data & Governance, AI COE, and Portfolio Governance to enable end‑to‑end GTM execution. Serve as the escalation point for platform‑level trade‑offs and prioritization decisions.
Benefits
- Employees may be eligible for medical, dental and vision insurance, paid time off and sick leave, tuition reimbursement, 401(k) contributions and employer match, flexible spending accounts, life insurance, disability coverage and, if you are an office-assigned employee, a generous commuter subsidy.
- Employees also have the opportunity to become a PTC shareholder through our employee share purchase program (ESPP), which allows for the purchase of discounted PTC stock.
- Certain roles may also be eligible for participation in our equity programs.
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What This Job Offers
Job Type
Full-time
Career Level
Director
Education Level
No Education Listed
