Director, Growth Strategy

Darkroom • New York, NY

8d • Remote

About The Position

As a Director of Media Strategy, you will be responsible for a small portfolio of game-changing brands that have engaged with Darkroom to accelerate their growth. You are one-half management consultant — spending your day dissecting inefficiencies within the business and marketing programs — and one-half marketing strategy leader, building and orchestrating a Darkroom team meant to deliver growth. This is a client-facing position meant for the best and brightest in growth marketing and media strategy, capable of leveraging their unique skillset.
Perfect candidates will be obsessed with growth strategy for consumer brands, experts at deploying efficient omni-channel paid advertising campaigns that deliver impact, with particular expertise in and knowledge growing the DTC channel at large. You should be comfortably managing the go-to-market for fast-growth emerging brands pre-revenue as equally as managing a $50M DTC P&L for a household consumer brand.
This position is the most senior position on a Darkroom omni-channel client engagement (meaning the client may be working with us across multiple sales channels — Amazon, DTC, TikTok Shop, Retail). Being successful in this role requires mastery of the DTC function, a willingness to understand (and master) how integrated paid media drives growth impact on the other channels (Amazon, Retail), and effective communication across teams and departments. You will be Directly managing the relationship with the client, scaling ad accounts upwards of $1M USD per month, and having excellent client relationship management skills. You live and growth strategy, funnel construction, and performance marketing. You want to be a part of the best team in the business at scaling brands through digital advertising.
You’ll report to the Managing Director of the department and play a key role in scaling Darkroom’s footprint across a portfolio of high-growth consumer brands. You’ll be responsible for owning full funnel advertising efforts, including weekly client team touch-bases and QBRs, while working closely with all Darkroom teams to ensure performance goals are met.
This is a fast-paced, high-accountability environment designed for marketers who are ambitious, curious, and ready to grow. You’ll gain hands-on experience in a broad range of verticals, while developing the skills needed to be a future CMO.
Darkroom is a career incubator for ambitious talent looking to operate at the intersection of business, design, and innovation.

Requirements

• 10+ years of paid media experience with a minimum of 7 years in DTC or E-Commerce.
• You are a master of the DTC P&L and are comfortable engaging in discussions around contribution margin, new customer revenue, and repeat revenue.
• You understand revenue is a derivative of AOV, CVR, CPM, Traffic and can articulate this in a marketing pro-forma.
• You have a great willingness to understand (and master) how integrated paid media drives growth impact on the other channels (Amazon, Retail), not just DTC.
• You are a master of constructing e-commerce funnels that include irresistible offers, healthy AOV, and speak to the UVPs of a product. You can build creative strategies off these funnels and communicate them clearly to the client.
• You are excited by complex challenges that require innovative marketing strategies to unlock scale.
• Your 5-10 year plan has you becoming a CMO or CEO of your own brand.
• You are excited by the challenge to work at the intersection of growth marketing, creative advertising, and financial analysis.
• You have an acute attention to detail and are capable of project managing large teams with various functions.
• You are able to be flexible, understand shifting client needs, deal with ambiguity, and adapt to the situation.
• You are not afraid to be a leader and deliver thoughtful direction that keeps projects on track.
• You are proficient in financial projections, dealing with P/Ls, and holding your own with Private Equity firms, CEOs, CFOs, or a management team when challenged to defend your strategies surrounding marketing movements and paths to scale.
• You are excited to work with innovative data models that give you unique insights into product, customer, and marketing data. You thrive on this data to develop new strategies.
• Know the entire acquisition marketing landscape, and have a perspective on how to build world-class campaigns in today’s changing landscape – this includes knowledge of the tools to use, running effective campaigns, the metrics to measure, and the proper attribution methodologies
• You like building teams and are comfortable being the quarterback, directing retention, paid media, creative, and data teams in harmony to deliver efficient growth.
• Experience in online sales channel strategies; Shopify, Amazon, third-party fulfillment, and wholesale.
• You understand media measurement and the differences between MTA, MMM, and In Platform attribution. You are keen to figure out how best to think about measurement for your clients.

Responsibilities

• Develop integrated growth strategies that deliver millions in yearly growth for clients.
• Developing campaigns where all marketing channels are working together and be able to clearly articulate overall themes as well as trends across the paid media plan.
• Work on financial projections, budgets, P&L, and other financial documents to be shared internally, with the client, and used as a north star for work.
• Work with our data team to deliver financial projections, customer cohort analyses, and media plans.
• Work with Darkroom Finance team to project client spend and increase it based on performance.
• Leverage these data insights to develop unique marketing strategies across various industries.
• Lead multiple teams of designers, paid acquisition marketers, retention marketers, and data analysts across the globe for your client portfolio.
• Work with Darkroom success to develop fractional and dedicated marketing org charts based on client needs.

Benefits

• Work-Life Balance: We recognize that time away from work is essential for growth and well-being. Our generous paid time off policy ensures you have the time you need to maintain a healthy work-life balance and perform at your best.
• Location, location, (or no) location: Remote-first culture with a strong community base. With Hubs in the Bay Area, New York, Philly, Lisbon, Sao Paulo, and Barcelona!
• Health & Wellness: Company-sponsored medical, dental, and vision benefits with, so you can stay as healthy as can be.
• Generous Quarterly Bonuses: Your productivity directly translates to your compensation. We offer a competitive quarterly bonus structure that is both substantial and customized to your role, ensuring your hard work is consistently and generously rewarded.
• Finances, growth, and retirement: After one year with Darkroom, we deliver a robust 401k program with company match, equity incentives, and a profit-sharing opportunity so we can help you save as the company grows.
• Endless opportunities for growth: Our agency is founded on an interdisciplinary approach, giving Darkroomers insights into services far beyond your job description. Grow your skills and interests beyond your niche and stay at the forefront of the industry through total immersion in cross-functional collaboration.
• Parental Leave: flexible parental leave benefits to support new parents during this important transition, ensuring time to bond with their families while maintaining work-life balance.

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Education Level: No Education Listed