Director, Growth Marketing

Cornbread Hemp

About The Position

Cornbread Hemp is committed to enhancing lives with the highest quality products. As a pioneer of USDA organic hemp sourced from Kentucky, we pride ourselves on making a difference. If you value high-quality products and take pride in your work, join us and be part of our mission. We’re excited to hear from you! Must be legally authorized to work in the U.S. All full-time employees are eligible for health, vision and dental benefits with an employer contribution. Cornbread Hemp is seeking a Director of Growth to own and accelerate our next phase of growth. This role is responsible for developing and executing a full-funnel, performance-driven growth strategy across paid media and funnel optimization with a large emphasis on Meta advertising. You will partner closely with the CMO and cross-functional teams to scale customer acquisition and continuously optimize marketing efficiency. This is a hands-on leadership role for a strategic, analytical marketer who thrives in fast-paced, high-growth environments.

Requirements

7+ years of experience in growth marketing, performance marketing, or e-commerce marketing.
Proven success scaling paid media and growth programs in a DTC or e-commerce environment.
Strong understanding of full-funnel marketing and lifecycle growth.
Hands-on experience managing seven-figure+ monthly ad budgets.

Nice To Haves

Experience in regulated industries (CBD, cannabis, wellness, or supplements) is a strong plus.
Prior startup or high-growth company experience preferred.

Responsibilities

Own the end-to-end growth marketing strategy across customer acquisition
Develop and execute a performance marketing roadmap focused on CAC, LTV, ROAS, and revenue growth.
Manage and optimize budgets across all paid channels to maximize ROAS.
Identify, test, and scale new growth channels and tactics.
Lead digital prospecting and remarketing efforts across paid social, paid search, and emerging platforms.
Build and optimize full-funnel campaigns (top, mid, and bottom of funnel) with clear messaging and offers.
Continuously test creative, audiences, landing pages, and offers to improve conversion rates.
Own growth analytics and reporting, leveraging tools such as Google Analytics and ad platform dashboards.
Analyze and report on CPC, CAC, ROAS, LTV, conversion rates, and cohort performance.
Improve attribution modeling to better understand channel-level performance.
Make data-driven recommendations on spend allocation, tooling, and experimentation.
Collaborate closely with the CMO, Executive Creative Director and eCommerce/Retention Director on annual promotional calendars, campaign themes, and growth priorities.
Work with internal partners (social, creative, web, video) to produce high-performing, persona-driven content.
Ensure brand consistency across all growth marketing touchpoints while prioritizing performance.
Provide clear direction, feedback, and accountability across marketing initiatives.