Director, Growth Analytics

IPG MediaBrands•New York, NY

42d

About The Position

The Campaign Insights team partners with both internal and external stakeholders and data providers, leveraging analytics and measurement to enable optimization of media spending. The Director is responsible for orchestrating efficient delivery of high-quality analytic services to a large book of business, contributing to new business development, and facilitating the professional growth and development of his/her team. Position will exhibit a deeper understanding of digital and media ecosystems including integration of on-line/off-line attribution, integration of upper and lower funnel measurement, interaction of web design with media performance, success of key media tactics including targeting via SCOUT or DMPs/CDPs, dynamic creative optimization, and TV advance audiences and earned media.

Requirements

Significant media analytics experience and deep knowledge of the media ecosystem
Experience with MS Office; including PowerPoint, Word and Excel
Experience with ad-serving platforms such as Google Campaign Manager; web analytics tools such as Google Analytics and Adobe Analytics; tag management tools such as DTM/Launch, GTM and Tealium
Experience with audience tools such as Comscore, MRI, Exact Target; creative/brand evaluation and tracking tools like Kantar Millward Brown, Nielsen Brand Effects; search tools like Adwords, Kenshoo; social tools like Crimson Hexagon, Netbase
Experience influencing a marketing strategy through the application and/or management of data driven, analytic solutions
Ability to deliver compelling presentations and storytelling and command an audience / Seen as a partner and advisor by clients
Demonstrated ability to run a team - solid planning, priority setting, time and project management skills; displays/instills a strong sense of commitment to high quality work
Exhibits mature leadership - identifies team development opportunities and motivates individuals to a higher level of performance; displays empathy in difficult team situations and manages conflicts
Team player - highly motivated and collaborative / leads by example
Skilled at developing relationships across cross-functional teams / Sought out for advice/expertise by internal clients
Mediahub does not require candidates to have a college degree

Nice To Haves

Preferably 8 years of experience in a professional services or corporate environment, preferably an agency
Advanced degree typically in a quantitative discipline desired
Familiarity with MTA providers like Neustar, VisualIQ, C3
Familiarity with media mix modeling and other forms of regression-based ROI; A/B and multivariate test design
Aptitude for identifying new tools/partners that address emerging or challenging client needs desired
Capable of providing thought leadership and IP and developing innovative analytic offerings desire

Responsibilities

Assess client's needs and develop analytic roadmaps that go beyond measurement plans and learning agendas to include activities such as high value audience identification and targeting, multivariate testing, forecasting and optimization
Knowledge leadership - serve as "go to" expert for one service area or offering (e.g. brand tracking/campaign effectiveness studies, MTA, web analytics, multivariate testing, dynamic creative optimization, forecasting, DMPs/CDPs)
Serve as project lead on more complex analyses - develop project plans, manage the team's work efforts, oversee creation of on-time and on-budget deliverables, and present findings
Assume ultimate responsibility for the quality of his/her team's analytic deliverables, including pertinent insights and actionable recommendations
Monitor client level resource allocations relative to contracted scope and reset expectations with media teams and clients as needed
Develop content for client contracts detailing analytic workstreams and required resources
Responsible for at least 5 direct and indirect reports - providing coaching, mentoring and professional development and ensuring adequate client utilization levels
Develop and maintain senior level relationships with clients, as well as external partners utilized in meeting client needs
Support with new business development - collaborate with teams to assess prospective clients' needs and help craft pitch materials.