Director, Growth Analytics

IPG MediaBrands•New York, NY

42d

About The Position

As Director, Growth Analytics you will be pivotal in managing the reporting and audience needs for a major client while also serving as a consultant to all Mediabrands planning stakeholders. In addition to managing the day to day needs of internal and external clients, this role will be managing a high functioning team of managers.

Requirements

Experience evaluating various attribution approaches including MTA
Familiarity with regression-based analysis for attribution modeling and performance measurement
Demonstrated success leading work multi-functional teams
Experience with reporting & data platforms such as Datorama, Tableau, SQL, R, DCM, Salesforce DMP, and/or comScore
Experience with 3rd party data providers, DMPs (e.g. Salesforce), and DSPs (e.g. DBM)
Strong MS Excel & Power Point skills
Demonstrated success in helping clients take concrete action based on analytics and data and managing client relationships
Strong understanding of data and ad tech ecosystem, with a focus on digital environment
Understanding of audience analytics capabilities and good practices (measurement, matching, onboarding, workflow, limitations, and workarounds, etc.) in the current environment
UM does not require candidates to have a college degree

Nice To Haves

9+ years of experience in agency or client-side digital media planning or media analytics
Presentation development and delivery
Leadership and change management
Strong written and verbal communication
Ability to engage, develop, and give feedback to drive success of colleagues not reporting to you directly
Ability to provide feedback & guidance in a constructive manner to direct reports
Collaboration, including ability to drive clarity in a multi-stakeholder environment
Technical sales, sales support, solutions design, and delivery; especially in a dynamic technology and data environment

Responsibilities

Digital media performance (e.g relevant KPIs, setting measurement plans)
Reporting solutions (e.g. automated dashboards, power BI solutions, enhanced data visualization)
Audience strategy (e.g. creating/analyzing high value audiences for hyper targeting purposes)
Audience activation (working with SBU's and 3rd parties to create audiences at scale for activation)
Ability to communicate succinctly and professionally to senior leadership at the client and agency
Manage a team of analytics professionals

Benefits

medical and dental coverage
401(k) plans
flex spending
life insurance
disability
employee discount program
employee stock purchase program
paid family benefits
discretionary time off days
company-wide Appreciation Weeks and Wellness Days
competitive salary
eligibility for an annual discretionary incentive award or a relevant incentive award