Director, Growth Analytics

IPG MediaBrands•New York, NY

42d

About The Position

Your role is to provide leadership support for Analytics for a a large healthcare client. This entails building, scaling and elevating a holistic approach to campaign execution and measurement across all channels, and mentoring the team managing all deliverables for the client.

Requirements

Strong experience with automation, business intelligence platforms, digital activation, programmatic, DMPs and be able to articulate a clear POV against each.
Strong knowledge of digital marketing technologies, including DCM, Sizmek, Google Analytics, IAS, etc.
Knowledge of Tableau & SharePoint or any other dashboard & data visualization tools
Ability to work successfully within a team, handling multiple projects and meeting tight deadlines under pressure.
Proven ability to develop and maintain strong professional relationships with clients, colleagues and vendors.
Initiative does not require candidates to have a college degree

Nice To Haves

8+ years in integrated planning role in media, publisher / vendor, or communications discipline (digital, content); 5+ years of management experience ideal
Experience with the following industry tools a plus: Syndicated Consumer (e.g. Simmons, MRI), Syndicated Sales (e.g. IRI, Nielsen), Media Consumption (e.g. N-Power, Arbitron, ComScore), Paid Media Monitoring (e.g. Kantar, AdViews), Social Media Monitoring (e.g. NetBase, Sysomos), 1st Party (e.g. CRM), 3rd Party (e.g. Blue Kai), Digital Ad Server (e.g. DART, Atlas, Mediamind) & Site Served, Website Analytics (e.g. Omniture, Web Trends)
Knowledge of Python, R, or any other advanced analytics software package a plus
Ability to communicate complex concepts at varying levels (from superficial to detailed) to suit the audience.
Ability to proactively drive the business forward (i.e. being able to take the initiative rather than rely on direction)
Ability to delegate and oversee direct reports.
Strong time-management and organizational skills
Required PC proficiency and solid working knowledge of Microsoft Office (MS Word, Excel, PowerPoint, etc.)
Proven problem-solving ability.

Responsibilities

Development of client-specific measurement plans
Manage the outputs of day-to-day requirements and workflow of the client as it relates to Business Intelligence & Accountability
Responsible for presentation of research and analytics to client, with support from your team, with focus on recommendations and actionable insights
Keep client apprised of emerging measurement methodologies such as digital optimization and cross channel attribution. Provide research vendor POVs, selection and RFPs, as appropriate
Responsible for the management and training of Business Intelligence & Accountability team in media math and analytics fundamentals
Responsible for the best practice application of analytics approach
Ensure Ad Ops processes are aligned with client needs
Proactively collaborate internally across Initiative crafts to ensure a data driven approach to Strategy, Communications Design and Partnerships.
Work with Client Advice & Management to identify opportunities to better support client needs and contribute to new business as required