Director, Government Marketing Strategy

Thomson Reuters•Eagan, MN

5d•Hybrid

About The Position

We are seeking an experienced, digitally savvy, and data-driven leader for a Director, Government Marketing Strategy to drive robust and integrated marketing demand generation strategies for the Government Legal & Risk markets. This is a strategic and cross-functional leadership role who works closely with the segment President, General Managers and sales leadership as well as across multiple marketing capabilities. This role requires strong experimentation, innovation and cross-functional leadership, and requires a self-motivated individual with strong analytical background and communication skills. In this opportunity as Director, Government Marketing Strategy , you will: Deeply understand the Government segments’ go-to-market strategies, insights, personas, customer segmentation, competitive intelligence to translate business goals into marketing strategies. Partner closely across the marketing organization to bring strategies and plans to life through thoughtful planning, integration of relevant content and effective translation into demand gen programs and activities. Own creation, planning and activation of innovative marketing strategies for the Gov Legal and Gov Risk segments, with strong focus on transforming and optimizing digital channels, partnering closely with sales, demand gen and product marketing groups to build and align on upfront strategy and prioritization Forecast, measure, analyze and report the impact of campaign and demand gen activities on marketing and sales pipeline, revenue and demand funnel velocity. Delivery of effective marketing strategies to fuel sales funnel and build pipeline, from marketing qualified lead to closed sale Continually monitor success of planning process and identify efficiencies, opportunities to optimize, leverage best practices, etc. Consistently monitor performance data of assigned sub-segment; Derive insight and action items to leadership team and key stakeholders throughout the business.

Requirements

Must be based in United States
8+ years of experience in demand gen, digital marketing, or growth marketing, with deep understanding of marketing frameworks and channel mix activation
Bachelor’s degree preferred, or equivalent work experience
Strong leadership, collaboration, teamwork and relationship-building skills across multiple levels and functions in the organization
Proven ability to develop and implement demand gen strategies and campaigns
Strong analytical skills with experience in forecasting, measuring, and reporting on marketing metrics
Excellent collaboration and communication skills with ability to work with cross-functional teams

Nice To Haves

ABM and Government industry-specific experience a plus; deep understanding of modern demand generation technologies, platforms and systems

Responsibilities

Deeply understand the Government segments’ go-to-market strategies, insights, personas, customer segmentation, competitive intelligence to translate business goals into marketing strategies.
Partner closely across the marketing organization to bring strategies and plans to life through thoughtful planning, integration of relevant content and effective translation into demand gen programs and activities.
Own creation, planning and activation of innovative marketing strategies for the Gov Legal and Gov Risk segments, with strong focus on transforming and optimizing digital channels, partnering closely with sales, demand gen and product marketing groups to build and align on upfront strategy and prioritization
Forecast, measure, analyze and report the impact of campaign and demand gen activities on marketing and sales pipeline, revenue and demand funnel velocity.
Delivery of effective marketing strategies to fuel sales funnel and build pipeline, from marketing qualified lead to closed sale
Continually monitor success of planning process and identify efficiencies, opportunities to optimize, leverage best practices, etc.
Consistently monitor performance data of assigned sub-segment; Derive insight and action items to leadership team and key stakeholders throughout the business.

Benefits

Hybrid Work Model: We’ve adopted a flexible hybrid working environment (2-3 days a week in the office depending on the role) for our office-based roles while delivering a seamless experience that is digitally and physically connected.
Flexibility & Work-Life Balance: Flex My Way is a set of supportive workplace policies designed to help manage personal and professional responsibilities, whether caring for family, giving back to the community, or finding time to refresh and reset. This builds upon our flexible work arrangements, including work from anywhere for up to 8 weeks per year, empowering employees to achieve a better work-life balance.
Career Development and Growth: By fostering a culture of continuous learning and skill development, we prepare our talent to tackle tomorrow’s challenges and deliver real-world solutions. Our Grow My Way programming and skills-first approach ensures you have the tools and knowledge to grow, lead, and thrive in an AI-enabled future.
Industry Competitive Benefits: We offer comprehensive benefit plans to include flexible vacation, two company-wide Mental Health Days off, access to the Headspace app, retirement savings, tuition reimbursement, employee incentive programs, and resources for mental, physical, and financial wellbeing.
Culture: Globally recognized, award-winning reputation for inclusion and belonging, flexibility, work-life balance, and more. We live by our values: Obsess over our Customers, Compete to Win, Challenge (Y)our Thinking, Act Fast / Learn Fast, and Stronger Together.
Social Impact: Make an impact in your community with our Social Impact Institute. We offer employees two paid volunteer days off annually and opportunities to get involved with pro-bono consulting projects and Environmental, Social, and Governance (ESG) initiatives.
Making a Real-World Impact: We are one of the few companies globally that helps its customers pursue justice, truth, and transparency. Together, with the professionals and institutions we serve, we help uphold the rule of law, turn the wheels of commerce, catch bad actors, report the facts, and provide trusted, unbiased information to people all over the world.
market competitive health, dental, vision, disability, and life insurance programs, as well as a competitive 401k plan with company match
market leading work life benefits with competitive vacation, sick and safe paid time off, paid holidays (including two company mental health days off), parental leave, sabbatical leave
optional hospital, accident and sickness insurance paid 100% by the employee; optional life and AD&D insurance paid 100% by the employee; Flexible Spending and Health Savings Accounts; fitness reimbursement; access to Employee Assistance Program; Group Legal Identity Theft Protection benefit paid 100% by employee; access to 529 Plan; commuter benefits; Adoption & Surrogacy Assistance; Tuition Reimbursement; and access to Employee Stock Purchase Plan