Director of Marketing Strategy

Doctronic•Los Angeles, CA

About The Position

About Doctronic Doctronic is pioneering the future of AI-powered healthcare. We provide 24/7 instant access to trusted, research-backed AI doctors and telehealth physicians, helping millions get fast answers and convenient treatment completely online. We blend top-tier technology with limitless patience for patients. The Role We’re seeking a high-output, campaign-savvy Director of Marketing Strategy to lead Doctronic’s in-house creative group and performance campaign planning function. This role is a hybrid between performance growth strategist, creative leader, and campaign GM — and will work closely with our CMO, media buyers, CRO, influencer lead, and community team. You'll lead and scale a lean, multi-functional team (internal + agency) across campaign development, social content, production creative, and outbound experimentation. The ideal candidate has a performance-first mindset, fluency in 360° campaign cycles, and enough hands-on media experience to know what actually scales.

Requirements

Are equal parts performance strategist and creative operator
Have 8–10+ years of experience in high-growth DTC, healthtech, or consumer SaaS orgs
Have owned the campaign calendar before — not just executing but architecting cycles and themes
Have hands-on knowledge of paid media , especially Paid Social, Meta, TikTok Ads, Demand Google Ads campaigns, and short-form CTV
Have led hybrid teams or pods (contractors + FTEs) in a fast-cycle testing environment
Are passionate about AI, consumer health, and building smart, scalable systems
Have a background in agencies or internal growth labs (Motion, Mutiny, Thesis, etc.)

Nice To Haves

Preferred: MBA or equivalent experience with both brand and performance marketing
Familiarity with AI creative tooling (Runway, Midjourney, ChatGPT, ElevenLabs, descript)
Experience running campaign sprints with Webflow, Figma, Slack, Notion, and Asana

Responsibilities

Campaign Strategy & Planning Architect full-funnel 360° marketing campaigns across paid, organic, community, UGC, and partnerships
Set quarterly creative priorities tied to growth objectives (CAC, conversion, retention, brand search)
Own the strategic calendar of creative tests, social hooks, campaign sprints, and content waves
Team Leadership & Workflow Management Manage a hybrid creative pod including: FT Social Community Manager (day-to-day community engagement) FT Social Outbound Specialist (creative outbound content engine) Agency/Contractor: Motion Graphic AI Design Agency/Contractor: Static Creative + Landing Pages
Set briefs, timelines, and QA standards, ensuring high creative velocity and feedback loops Note, this is suggested, we will build what you need or partner with what you want.
Performance Creative Ownership Partner with media buyers to concept and iterate high-performing ad creative
Own funnel creative ideation: from first thumb-stop to final conversion page
Work closely with CRO lead and landing page designers to sync messaging and structure
Measurement & Accountability Track and report on campaign performance: CTR, CPM, CAC, ROAS
Work with data/analytics to ensure testing methodology, tagging, and insight loops are intact
Lead weekly standups and post-mortems to drive learning and scale wins
KPIs for Success Maintain 1%+ CTR across paid social/video ads
Drive CAC below $80 for telehealth conversions
Launch 2–3 360° campaigns per month
Ship 100+ net-new ad creative tests/month
Expand content output across social, outbound, influencer, and owned channels
Improve creative velocity and cost-per-output month over month