Director, Golf Product and Innovation

The Range NYC LLC • New York, NY

1h • $120,000 - $140,000

About The Position

The Director of Product & Innovation - Golf Performance will shape the future of Five Iron’s Performance business by creating and scaling new products, programs, and experiences that inspire every level of golfer. Beyond junior programming, this leader will drive a pipeline of inventive offerings—integrating cutting-edge technology, immersive coaching, and hospitality-grade service to position Five Iron as the premier destination for performance-minded players.

Requirements

• 7–10+ years in product development, program innovation, or experience design in sports, hospitality, or consumer tech.
• Proven track record of bringing concepts from ideation to profitable, scalable launch.
• Fluency in customer-centric design, analytics, and go-to-market strategy.
• Strong leadership presence and ability to inspire coaches, partners, and high-value clients.
• Technical skills related to pricing optimization and development of program infrastructure are essential.
• Hand’s-on expertise and proven success in creating exceptional, tech-driven experiences is essential.

Nice To Haves

• Golf knowledge and passion is a plus

Responsibilities

• Design and launch diverse program offerings such as signature tech-guided block practice modules, “zero-to-golfer” starter packages (lessons, equipment, analytics), synchronized leagues across markets, and high-intensity boot camps with pro-level instruction.
• Develop program innovation for initiatives like junior clinics, ensuring robust technical infrastructure to support sign-ups, customer experiences, and seamless product interfaces.
• Leverage existing campaigns such as “Drop 5” to align marketing and program efforts and drive greater awareness and synchronization between marketing, products, and services.
• Develop remote-coaching models and a “player performance passport” that unifies simulator and on-course data into comprehensive performance plans.
• Employ various types of customer and member data (i.e. analytics, live focus groups, industry metrics, regional insights) to refine programmatic offerings and innovations using clear KPIs and data-driven insights.
• Serve as subject matter expert and technical support on programmatic pricing optimization execution and strategies.
• Create loyalty tiers and experiential rewards (e.g., access to Callaway Tour experiences) to turn members into brand advocates and 5i ambassadors.
• Design client-as-influencer programs that recognize and reward network expansion.
• Elevate Five Iron’s reputation in golf instruction through proprietary digital content, earned media placements (Golf Digest, Golf Channel, leading podcasts), and marquee coach casting.
• Partner with other Performance Team leaders and field managers to train the next wave of “screen-native” coaches who blend tech expertise, elite instruction, and Danny Meyer–level hospitality.
• Develop marquee instructor-affiliate programs, guest-coach events, and co-branded content with top golf brands.
• Explore distributor opportunities for a “remote club” model that provides members with access to select green-grass clubs worldwide.
• Collaborate with Operations, Technology, and Marketing to ensure seamless go-to-market execution and scalable delivery of new products.
• Serve as the senior voice and subject matter expert for innovation across the Golf Performance business while influencing shared services teams without direct reports initially.

Benefits

• Health, Dental, and Vision insurance
• Long and Short Term Disability
• Accident and Critical Illness Insurance
• 401K
• Golf Perks! Membership and location-level discounts, generous Callaway golf club allowance, and more!

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Education Level: No Education Listed