Director Go-to-Market Technology and Automation

Fluence

11d

About The Position

The Director, Go-to-Market Technology and Automation is a strategic, high impact individual contributor responsible for driving the business-side success of Fluence’s marketing technology and commercial platforms while serving as a hands-on builder for rapid automation and AI initiatives. Sitting at the intersection of Marketing, Sales Operations, and IT, this role translates business needs into a clear roadmap, delivers measurable outcomes, and prototypes lightweight automations and AI agents that improve productivity. Operating in a fast-paced environment that prioritizes speed and practical impact, the Director acts as the bridge between strategy and execution—leading cross-functional programs, evaluating and shaping GenAI capabilities, and laying the foundation for a future Go-to-Market Technology team as the organization scales.

Requirements

• Own the full gotomarket technology roadmap across marketing systems, customer portals, integrations, and supporting workflows, ensuring clear prioritization and governance.
• Lead discovery with Marketing, Sales Operations, and Customer Success, translating business needs into requirements, user stories, acceptance criteria, and release plans.
• Build and deploy rapid automation and AI use cases that eliminate repetitive work and deliver measurable productivity gains.
• Prototype solutions using Microsoft 365 Copilot, Power Automate, and Google Workspace with Gemini, partnering with IT to scale successful pilots securely.
• Stay current on LLM and copilot advancements and translate new capabilities into practical, secure, highvalue business improvements.
• Partner with Marketing Operations to define KPIs, maintain reliable data flows, and deliver accurate, decisionready reporting.
• Embed governance and compliance steps directly into workflows to maintain speed while ensuring required approvals and controls.
• Run multiple crossfunctional initiatives with strong program management across testing, change readiness, communication, and adoption tracking.

Nice To Haves

• Familiarity with common sales and marketing tools (e.g., Salesforce, Marketo, Outreach, Gong, ZoomInfo, LinkedIn Sales Navigator, 6sense, Demandbase) and how they integrate is strongly preferred.

Responsibilities

• Own the gotomarket technology roadmap across marketing systems, customer portals, integrations, and workflows with clear prioritization.
• Lead discovery with Marketing, Sales Operations, and Customer Success, translating needs into requirements, user stories, and release plans.
• Build and deploy rapid automation and AI use cases that remove repetitive work and deliver measurable time savings.
• Prototype solutions using Microsoft 365 Copilot, Power Automate, and Google Workspace with Gemini, partnering with IT to scale them securely.
• Stay current on LLM and copilot capabilities and convert new features into practical, highvalue business improvements.
• Partner with Marketing Operations to define KPIs, ensure reliable data flows, and enable decisionready reporting.
• Embed governance and compliance steps into workflows so speed, controls, and approvals coexist naturally.
• Run multiple crossfunctional initiatives with strong program management, ensuring testing, change readiness, adoption, and clear communication.

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Education Level: No Education Listed