Director, Global Strategy Planning, Strategic Marketing, GI-ET

Olympus Corporation of the Americas•Upper Saucon, PA

22h•Remote

About The Position

The Director of Strategy Planning, Strategic Marketing is a key member of the global business segment leadership team. This position will lead the strategy development and execution for the overall business segment, including global upstream product marketing strategies. The incumbent will drive growth by identifying new or expanding market opportunities for Olympus products and creating proposals and strategies for optimizing those opportunities. This position will collaborate with peers across the globe on market research and analysis and will lead initiatives to drive our business objectives. As the Director of Strategy Planning, Strategic Marketing working on the GI-ET team, you will be empowered and inspired to do your best work. You will contribute to our mission by driving the evaluation of new growth opportunities, establishing a consistent format for evaluating investments and representing the GI-ET Business Unit interests in the overarching Olympus strategic planning processes.

Requirements

Bachelor’s Degree required.
Minimum of 8-10 years of experience in medical device marketing or engineering required.
Ability to travel domestically and internationally.
Extensive experience in establishing and managing annual and long-term commercial business plans as a key leader with a strong preference in healthcare.Creative thinker and strategic planner with a profound commercial acumen related to the sales and marketing of medical devices.
Good negotiating, problem solving and project management skills.
Excellent written and oral communication and presentation skills.
Adept at delivering appropriate messages to employees at all levels of the organization as well as to the senior management of healthcare facilities from physicians to administration.
Skilled at customer relationship building and maintenance.
Skilled at managing through influence.

Nice To Haves

Master’s or MBA preferred.
Minimum of 10 years of Marketing experience preferred.
Technical Marketing experience preferred.
Understanding of GI disease states preferred.
Experience in strategy management consulting or similar, highly preferred.

Responsibilities

Maintain a comprehensive understanding of customer needs, market trends, competitive landscape, technology trends, identification and assessment of significant growth opportunities.
Develop key strategies for global markets looking beyond the existing product portfolio.
Support the Business Segment Leader to create the vision and mission and layout the overall.
Global Portfolio Strategy and Strategic 5 year plan to successfully achieve targets.
Identify and execute market research activities to drive business portfolio decisions.
Analyze market data in order to develop insights, identify trends, and establish a roadmap of actions to capitalize on identified opportunities.
Prepare business case including technology assessment, target market assessment, financial modelling and related due diligence.
Provide input on new product development, market/business intelligence and related stakeholder functions, providing voice-of-the-customer and expertise to drive decision making.
Engage with Olympus R&D, Operations, and Manufacturing to coordinate global product road maps ensuring strategic fit, alignment and prioritization.
Working with Medical Affairs and program teams, prioritize and lead market development and evidence generation strategy, including clinical and health economic considerations.
Working with Business Development, identify potential areas and companies for strategic partnership, distribution, or M&A activity.
For early stage and/or high complexity/impact projects, either act as a core team member or stay intimately close to the project to ensure adequate input and direction.
Work with the Global Marketing team in an effort to develop and effectively execute the strategy and prioritization for life cycle management and sustaining activities.
Through extensive external research, lead the development of early stage business cases and project proposals as well as setting the direction for the Global Product Marketing team and R&D Discovery teams to ensure resource allocation is coordinated with business growth opportunities that aligned with the strategy.
Serve as the GI-Endotherapy Division representative for the Business Segment in the Strategic Business Planning meetings, Global Product Approval Board Meetings, and Business Unit Meetings, influencing and driving the development of the associated long term system level strategy, road map and commercial plan (capital and devices developed throughout Olympus).
Lead and/or direct all exploratory initiatives through decision making and proposal milestones and collaborate heavily with the Business Development team in all M&A and external due diligence efforts serving as the Business Representative or assigning and coaching someone from the Global Marketing team in this capacity.
Work closely with the Global Market Intelligence team to ensure that the right market data and competitive landscape assessments are available for the segment specifically and that there is a plan to fill gaps for key areas of focus (product segments) in all key regions of existing business and planned expansion.
Maintain expertise by attending procedures, courses, workshops, tradeshows, and staying abreast of market dynamics, competitive landscape and global industry changes and technological advancements.
Perform all other duties as assigned.