Director, Global Strategic Marketing, Refractive Equipment Portfolio | Irvine, CA

Johnson & Johnson • Irvine, CA

62d

About The Position

At Johnson & Johnson,â we believe health is everything. Our strength in healthcare innovation empowers us to build aâ world where complex diseases are prevented, treated, and cured,â where treatments are smarter and less invasive, andâ solutions are personal.â Through our expertise in Innovative Medicine and MedTech, we are uniquely positioned to innovate across the full spectrum of healthcare solutions today to deliver the breakthroughs of tomorrow, and profoundly impact health for humanity.â Learn more at https://www.jnj.com About Vision Fueled by innovation at the intersection of biology and technology, we're developing the next generation of smarter, less invasive, more personalized treatments. Are you passionate about improving and expanding on the possibilities of vision treatments? Ready to join a team that's reimagining how vision is improved? Our Vision team solves the toughest health challenges. Help combine cutting-edge insights, science, technology, and people to encourage eye care professionals and patients to proactively protect, correct and enhance healthy sight for life. Our products and services address these needs - from the pediatric to aging eye - in a patient's lifetime. Your unique talents will help patients on their journey to wellness. Learn more at https://www.jnj.com/medtech We are searching for the best talent for a Director, Global Strategic Marketing, Refractive Equipment Portfolio to join our J&J Vision team. This position is based in Irvine, CA. Purpose: The Director, Global Strategic Marketing, Refractive Equipment Portfolio will lead the development and execution of the global marketing strategy for the Refractive equipment, digital and accessories portfolio to drive short and long-term growth. The Director will plan and oversee critical processes related to business planning, strategic marketing plans, portfolio management and development, market research, new product launches, business performance tracking, multi-channel marketing and the brand stewardship.

Requirements

• A minimum of a bachelor's degree is required.
• A minimum of 10 years work/business experience is required.
• A minimum of 7 years health care experience is required.
• A minimum of 3 years of marketing leadership experience is required.
• Experience and successful track record leading product innovation and successful commercialization is required.
• Strong strategic marketing fundamentals including positioning, claims, advertising judgment, and customer insights is required.
• Proven track record of developing talent with positive leadership characteristics is required.
• Strong cross functional leadership, ability to set vision and inspire cross functional team is required.
• Strong servant leader characteristics and mindset, ability to influence cross-functionally and across regions without direct authority is required.
• Strength interacting with a variety of customers - patients, surgeons, Key Opinion Leaders, Distributors, and investors/start-up organizations is required.
• Demonstrated ability to lead marketing agencies and inspire strong output is required.
• Up to 30% domestic and international travel required.

Nice To Haves

• Prior Medical Device and/or ophthalmology marketing experience.
• Master's degrees in business (or related discipline) are highly preferred.
• Finance planning experience.
• Ophthalmology industry knowledge.
• Hardware and Software product management skills.
• Portfolio Branding experience.
• People leadership experience.

Responsibilities

• Global portfolio planning for the implant portfolio, including development/execution of a 5-year strategic plan and strategic/financial planning cycle ouputs with inclusion of R&D innovation and financial plans both for top line and bottom line.
• Strategic Leadership and commercialization of innovation pipeline, working collaboratively with R&D, Regulatory, Clinical Affairs, and other functions.
• Lead Global portfolio strategy, positioning, channel, pricing and lifecycle management.
• Lead clinical claims and evidence strategy and working professional education and clinical team to deliver the messages.
• Lead product messaging - sales aids, KOL Speaker Decks, Launch plans.
• Designs recommendations for global branding, positioning, and pricing strategies that deliver value.
• Directs the activities of complex customer and competitor analyses in the areas of product preferences, potentials, sales coverage, market size, marketing practices and trends, and prepares forecasts and recommendations.
• Lead efforts in elevating how org shows up in ophthalmology, including industry and society engagement strategy, VOC, User meetings, Advisory board, competitive rebuttals, packaging differentiation, etc.
• Facilitates effective stakeholder relationships and alignment to develop successful strategies and execution.
• Provides leadership and vision for brands in development, and leverages opportunities with regional partners, customers, Johnson and Johnson brands and alliances.
• Performance management.
• Provides coaching, feedback and development opportunities for team members.
• Leads efforts for talent acquisition and talent development for the team.
• Leads talent development and leadership pipeline.
• Build a high performing team and winning team culture.

Benefits

• Employees and/or eligible dependents may be eligible to participate in the following Company sponsored employee benefit programs: medical, dental, vision, life insurance, short- and long-term disability, business accident insurance, and group legal insurance.
• Employees may be eligible to participate in the Company's consolidated retirement plan (pension) and savings plan (401(k)).
• Employees are eligible for the following time off benefits: Vacation - up to 120 hours per calendar year. Sick time - up to 40 hours per calendar year. Holiday pay, including Floating Holidays - up to 13 days per calendar year. Work, Personal and Family Time - up to 40 hours per calendar year.

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Industry: Chemical Manufacturing
• Number of Employees: 5,001-10,000 employees