Director, Global PR and Communications

Quay • San Francisco, CA

2d

About The Position

The PR and Communications Director will support the overall function of Global PR and Communications, with a strong focus on PR tactics, partnerships, and events to help drive brand awareness and brand affinity. A core component of this role will be leading our global PR agencies and growing our global community through strong partnerships who elevate our brand and position us as a cultural force in the worlds of fashion and music. The Global PR & Comms Director will also oversee the production of all global press materials and develop cut-through global influencer programs that deliver a diverse range of content to help fuel social and solidify Quay’s spot as one of the most buzzworthy eyewear brands.

Requirements

• Bachelor’s degree in Business, PR, Marketing, Communications or related fields
• 6-8 years of experience in Public Relations or Communications
• 5-7 years in event planning and production
• Proven success and relationships with fashion, beauty and lifestyle influencers and media
• Demonstrated success with media strategy, story development, and pitching
• Exceptional interpersonal, verbal and written communications skills

Responsibilities

• Maintain the relationship and function as the day-to-day contact with the US, and AUS PR Agencies; hold bi-weekly status meetings, quarterly and yearly strategy sessions to drive PR KPI”s.
• Work closely with VP of Brand and PR agency on developing Quay’s partnership strategy to amplify our brand, drive buzz and position ourselves as a cultural force in the worlds of fashion and music.
• Work closely with Social Media and Influencer Marketing Manager on Influencer Marketing and Social Media Strategy.
• Concept, brief and oversee the production of all global press materials including press kits, mailers, look books, line sheets and notecards; provide directive to all global PR agencies and regional marketing teams to ensure consistency and global alignment
• Oversee Global PR target lists (evergreen and by launch) and help identify up-and-coming talent and content creators who elevate our brand and reflect our values; maintain internal PR contact database
• Help produce and execute high-impact events that inspire and educate brand partners, press, influencers, and customers
• Assist with ongoing weekly and monthly global PR recaps and KPI reporting, create PR strategy and program decks, and implement all PR plans into the content marketing calendar
• Process and oversee incoming and outgoing PR sample orders, maintain organization of the PR closet and place replenishment orders for global PR agencies, as needed
• Field all media inquiries in the general PR inbox; help facilitate thoughtful mailers and fulfill daily product requests for media, influencers, photo shoots, and gift bag opportunities via Global PR agencies

What This Job Offers

• Job Type: Full-time
• Career Level: Director