Director, Global Media Relations

AstraZeneca
8dHybrid

About The Position

The Global Media Relations Director leads implementation of external communications strategies, with a primary focus on media relations while also contributing to broader efforts to shape AstraZeneca's external reputation. The role supports planning and execution aligned to the priorities of the global BioPharmaceuticals Business, and those of Global Media Relations (GMR). You will provide strategic communications counsel, assessment, integrated planning and execution in support of senior leaders, BioPharmaceuticals Business colleagues, and functional/cross-functional objectives. You'll play a key role in shaping external perceptions of AstraZeneca by proactively managing media engagement around key BioPharmaceuticals Business /brand milestones, financial communications, major initiatives, policies and issues - reinforcing the company's science-led reputation. The role also involves assessing the competitive, media, and overall external landscape to leverage external communication opportunities and identify issues to be mitigated.

Requirements

  • Bachelor's Degree
  • 10-15+ years of hands-on experience in managing proactive/reactive media relations programmes on behalf of a multinational company, involving complex regulatory, legal, financial, etc. issues including litigation and business results.
  • Previous employment in a global level role.
  • Experience supporting a company within the STEM industry
  • Excellent verbal and written communication skills, with the ability to craft clear and compelling messages across channels.
  • Experience partnering with senior leaders to support media interviews and their effectiveness in other executive external engagements.

Nice To Haves

  • Experience in the pharmaceutical and/or healthcare industry, with a track record of maintaining strong relationships with financial, pharma trade and consumer media.
  • Prior journalism experience.
  • Geopolitical competence

Responsibilities

  • Develops and implements media relations campaigns and ongoing communication for use with media across the global BioPharmaceuticals Business to promote AstraZeneca, our brands, and other initiatives.
  • Builds and maintains relationships with global key top-tier regional and national, business, trade, and broadcast media outlets/reporters.
  • Serves as spokesperson for company on key company topics, news flow, and issues, while proactively pitching media and responding to incoming media requests.
  • Develops statements, press releases, and executive messages to reflect the company's position on various proactive and reactive matters, including material/share-price sensitive events.
  • Coaches senior leaders on media interview techniques/external speaking skills and supports on media and speaking engagements.
  • Collaborates closely with internal Therapeutic Area (TA) colleagues to ensure brand messages are proactively shared with top-tier contacts and appropriately pulled through in all corporate external communications activities.
  • Helps lead issues management and crisis preparedness activities for situations that could adversely impact AstraZeneca.
  • Supports in developing and delivering a digital channels strategy for social, blog, and website.
  • Develops and maintains, in close collaboration with the in-country affiliates, a media and social media measurement approach to evaluate progress against AstraZeneca's corporate reputation objectives.
  • Evaluates capabilities of in-country spokespeople and media relations capabilities and develops and manages capability building programmes.

Benefits

  • qualified retirement programs
  • paid time off (i.e., vacation, holiday, and leaves)
  • health, dental, and vision coverage in accordance with the terms of the applicable plans
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