Director, Global Marketing Engagement HIV

MSD•Rahway, NJ

23d•Hybrid

About The Position

Our Digital Human Health (DHH) team is innovating how we understand our patients and their needs. Working cross functionally we are inventing new ways of engaging, interacting with our customers and patients leveraging digital, data and analytics and measuring the impact. The Director of Global Marketing Engagement will report into the Executive Director and lead development and delivery of data and analytics, generating strategic insights, and assist in building global portfolio strategy for HIV Global Marketing team. This role works closely with multiple cross-functional teams, including global marketing, regional marketing, forecasting, market research, digital solutions, clinical, outcomes research, medical affairs, and functions within DHH.

Requirements

Bachelor's degree, preferably in a science or business-related field
8+ years of relevant experience in insights & analytics, strategic planning, advanced analytics, market research, marketing or related roles within the pharmaceutical or biotechnology industry
Strong communication skills using effective storytelling grounded on data insights
Comfortable formulating actionable insights and recommendations from commercial analytics into presentations
Deep understanding of Real-world data assets and commercial healthcare data ecosystem
Experience in working in multi-national corporations with geographically distributed teams and matrix reporting lines
Relationship-building, problem solving and influencing skills with an ability to collaborate cross-functionally
Biotechnology
Business Administration
Business Decisions
Business Intelligence (BI)
Business Management
Business Planning and Control System (BPCS)
Commercial Analytics
Data Analytics
Database Design
Data Engineering
Data Modeling
Data Science
Data Visualization
Machine Learning (ML)
Marketing
Outcomes Research
Patient Flow
Problem Solving
Project Delivery
Stakeholder Relationship Management
Strategic Market Analysis
Waterfall Model
Website Marketing

Nice To Haves

Advanced degree (e.g. MS, PharmD, PhD) preferred
Experience in diverse healthcare datasets, insights, and analytics
Experience in Life Science or consulting industry
Experience managing a team
Deep knowledge and expertise in the Global Life Sciences Analytics space: US and Ex-US datasets, market research, forecasting, advanced analytics, predictive analytics, competitive intelligence, etc.

Responsibilities

Portfolio analytics: Lead development of commercial data and insights for HIV portfolio priorities.
Conceptualize set of analytics capabilities and tools anchored to our marketing and launch frameworks to support decision making for HIV including patient insights, L3 early framework while focusing on one our company experience.
Stakeholder Collaboration: Partner with global marketing teams, DHH teams, and other cross-functional teams to drive strategic decisions and increase commercial rigor through all phases of pipeline asset development.
Serve as the Insights & Analytics lead to address key business questions through digital, data and analytics capabilities.
Strategy Enablement : Lead Strategic Reviews, Insights squad, Quarterly Business Reviews, Prioritization meetings, etc.
Synthesize & document key trade-off decisions and DHH aspirations for executive audiences via active updates to ongoing inventory of projects/initiatives (Book of Work).
Analytics Delivery: Initiate and lead projects delivery with expertise in data manipulation, analysis, and visualization using tools such as Excel-VBA, PowerBI or similar technologies and capabilities.
Leverage a variety of patient modeling techniques including statistical, patient-flow, and simulations-based techniques for insight generation.