Director, Global Go-to-Market, Core Games

2K•Los Angeles, CA

13d•$176,600 - $261,380

About The Position

Director, Global Go-to-Market - Core Games Who We Are Founded in 2023, 2K Sports Lab is the newest stand alone studio at 2K looking to push game development boundaries to bring 2K's next groundbreaking sports franchise to life. We're building a world-class team at our new Vancouver, BC location where our goal is to deliver an exceptional experience through bold ideas, technical excellence, and creative collaboration. We're seeking passionate and driven professionals across all areas of game development to help shape this ambitious vision. If you’re interested in tackling unique challenges and think you have what it takes to level up our team, we encourage you to apply! ROLE OVERVIEW: The Director of Global Go-to-Market (GTM) for Core Games is a highly strategic role responsible for translating commercial objectives, brand identities and audience strategies into unified, high-impact global campaign architectures. This leader will own the end-to-end GTM strategy for 2K’s portfolio of Core Games, acting as the primary orchestrator between Franchise, Regional, and Cross-Functional teams. The core accountability is ensuring marketing investment is strategically deployed across channels and regions, aligning every touchpoint to measurable KPIs that drive both short-term performance and long-term franchise growth. This role requires a proven ability to lead through influence in a complex, matrixed organization,providing clear direction without controlling regional execution. The Director GTM serves as the internal campaign lead, designing systems and playbooks that scale globally while embracing regional nuance. Success in this position is defined by the ability to streamline decision-making, ensure campaign fidelity from strategy to execution, and maintain a constant, performance-driven optimization mindset throughout the entire product lifecycle.

Requirements

10+ years of experience in integrated marketing, global marketing or go-to-market roles
5+ years leading global teams, including both established and emerging markets such as MENA
Demonstrated architecture and ownership of large-scale, multi-region campaigns
Experience managing integrated investment approaches
Strong analytical and performance-optimization capability
Proven ability to lead horizontally in complex matrixed organizations

Nice To Haves

Games, entertainment, or consumer technology experience preferred

Responsibilities

CAMPAIGN STRATEGY & ORCHESTRATION Build and own the end-to-end global campaign strategy for assigned Core Games titles, informed by commercial goals, long-range franchise vision, brand positioning, audience strategy, and budget.
Translate global playbooks into clear campaign architectures that scale globally while allowing for regional nuance.
Ensure campaigns are designed as systems, not one-off executions, with continuity across lifecycle phases.
DEMAND INVESTMENT STRATEGY & PERFORMANCE FRAMEWORK Own the campaign-level demand investment strategy, including allocation logic and guardrails across regional teams, channels, phases, and objectives
Orchestrate total demand investment across paid media, partnerships, platform support, and ecosystem activations in collaboration with cross-functional teams.
Define and own the KPI mix for campaigns, ensuring measurement aligns to both short-term performance and long-term franchise growth.
CROSS-FUNCTIONAL & REGIONAL ORCHESTRATION Serve as the internal-facing campaign lead, aligning the Franchise Group, Regional Teams and all other cross-functional partners.
Manage and provide clear direction to regional teams who are accountable for executing regional plans aligned to the global strategy.
Drive alignment through influence across the organization, reducing friction and accelerating decision-making across teams.
Identify risks early and course-correct in real time through clear communication and decisive action.