Director, Global Brand Marketing

Skydance Media•Seattle, WA

63d•Hybrid

About The Position

The Director, Brand Marketing - Games will lead the strategic development, production, and deployment of our global, multi-channel brand campaigns for multiple games at one time. They are responsible for developing the brand narrative and overall go-to-market strategy for several Skydance Games titles. This role is obsessive about capturing the imagination of global player audiences and delighting them with surprising reasons why they will want to dive into our immersive game worlds. Partnering and inspiring all publishing and game team disciplines like production, game dev, creative services, community, and many more is their bread and butter and a key responsibility. This crucial role will lead the brand marketing campaigns for the Skydance Games portfolio from reveal to launch and beyond. Able to quickly switch between reviewing creative and crafting a marketing campaign business case, this person is equally comfortable on a console, presenting to senior management, or debating the merits of which formula to use for forecasting with our finance and consumer insights disciplines. This person will direct a hybrid team of internal and external resources that fit the needs of the organization, collaboratively bringing together leadership across departments and disciplines. This leader will report to the VP of Marketing and Communications.

Requirements

10+ years of experience leading successful brand teams in the video game (preferred), technology, or entertainment industry, throughout all stages of the lifecycle of a product or experience.
5+ years of experience working across departments and regions and working with executive management.
Intimate knowledge of marketing disciplines and ability to build cohesive campaign strategies and plans with measurable impact and ROI.
Experience building teams and mentoring marketing leaders. Able to know when to intervene and when to step back and let your team members shine.
Global mindset and awareness of regional/cultural landscape differences and similarities.
An autodidact passionate about their craft and always learning how to improve at the discipline they have dedicated themselves to.
Must be excited about playing our games and becoming a product expert.

Responsibilities

Lead strategic development, production, and deployment of multi-channel brand campaigns for the Skydance Games portfolio of games across all global regions.
Lead asset creation and consumer branding initiatives, collaborating with multiple agency partners, studio, and publishing partners.
Develop differentiated product marketing strategies (including vision, goals, roadmap, and prioritization) for several games and multiple platforms.
Provide marketing insights and guidance to game teams, advocating for the results of publishing activity and contributing positively to team culture.
Ensure all marketing programs are aligned with goals, target audience, and core brand strategy for the game and aligned to company vision.
Guide successful execution of campaigns and initiatives pushing to improve the standards for marketing across our industry.
Set strategic objectives for game marketing efforts, work with partner teams to develop measurement plans, guide marketing research, and improve knowledge of target audiences and their preferences.
Liaise expertly between game & publishing disciplines, promoting successful outcomes through close collaboration and partnership
Be a strong voice in product strategy; advise on market potential, optimal pricing, distribution channels, and launch sequencing for all games.
Build relationships and create understanding between senior leaders to contribute to agreement on product priorities, discipline standards, and career growth.