Director - Global B2C Product Marketing

Ticketmaster

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About The Position

We are looking for a Director to join our Global B2C Product Marketing team, with solid experience in developing value propositions, driving product development and creating consumer facing product marketing campaigns that demonstrably move the needle on awareness and adoption. This role is central to developing our fan facing marketing collateral for multiple touchpoints, products and business divisions across our global network of 33 markets, with a strong focus on North America.

The successful candidate will support the development and launch of new products, services and features, developing messaging and marketing materials that help us meet key business objectives in driving product adoption across our owned, earned and paid channels. Working closely with our Product, Comms, B2B and B2C marketing teams, you will be able to collect the information you need to devise our fan value propositions and messaging, ensuring that our range of product marketing campaigns work cohesively together rather than competiting with one another. You will need to understand the complexity of our product offerings and be able to distinguish points of differentiation from competitors from parity features. Working with Research and Strategy teams, you will be able to identify what will resonate with fans, make strategic recommendations that drive our product roadmap and craft creative messaging that distils complex and multi faceted products into simple and effective fan experiences. You will have superb communication skills and have proven capacity presenting to executive level stakeholders.

Constantly striving to improve our fan experience across different parts of the ticketing journey, you will be expected to create strategic recommendations rooted in insight and data that drive key business OKRs. You will maintain regular and effective communications with a large network of key senior stakeholders around the company; our product leads, the Global Executive Team and Global President of Ticketmaster, as well as key business leads across our global divisions (Marketplace, Ancillaries, Music, Resale, Account Security and more). You will be reporting into a line manager based in London, and work with a truly global team across different time zones. You will need to be independent, motivated, and able to navigate a complex and fluid environment where priorities may shift. You will be expected to produce well researched creative briefs for the wider Brand & Marketing teams, briefing our design and content leads to create adverts, content, copy and video. You will acutely understand the importance of brand consistency, by working within our brand guidelines framework both in terms of design and tone of voice. You will also need to have experience of briefing paid media teams with both large and small budgets. The role will be varied and will involve managing a range of marketing campaigns and digital projects for several different product suites. The ability to juggle numerous projects for different teams and markets, understanding their requirements and keeping them updated on centrally available assets and campaign materials is vital. You are an established and effective B2C product marketer, who can develop simplified narratives and strategies for complex products, someone who is hyper-organized and excels working cross-functionally with designers, product managers, customer service, PR, research and strategy teams to help define go to market strategies and campaigns that put fans first. In turn, you will be rewarded with reaching up to 100 million+ fans with your campaigns, collaborate and learn from incredible co-workers, and enjoy a great and supportive working environment.

Requirements

• A minimum of 10 years’ experience in Product Marketing, with at least 4 years’ experience specifically in B2C Product marketing.
• Experience in consumer marketing within a tech company highly desirable.
• Solid experience operating at a senior level in a global business.
• Exec stakeholder management and influencing skills are essential.
• A proven track record as a marketing rockstar, executing strategic priorities with successful go-to-market product strategies.
• Briefing multi discplinary teams to produce best in class marketing campaigns across owned, paid and earned touchpoints.
• Multi divisional experience with a track record of fostering teamwork and collaborating across groups to accomplish shared goals.
• Experience of working in a global organisation with complex product offerings
• Solid experience of managing vendor relationships eg. creative agencies or digital suppliers
• Fluent English, and the ability to produce clear and concise strategic presentations, documents and emails
• Advanced Powerpoint skills
• You must be based on Eastern Time zone with the ability to visit the New York office regularly (where many of the Fan Product Marketing, Brand and Content org are based).

Responsibilities

• Reporting into SVP Fan Product Marketing, Brand & Content, and working in lockstep with the Director of B2C Product Marketing (both based in London), managing our global B2C product marketing strategy to drive awareness, education and adoption of our suite of different ticketing products and features, such as our App, Resale initiatives, Accounts/Security, Upgrades and ticket distribution for high demand events.
• Partner cross-functionally with our Product, Insight, B2B and Comms teams to help define product rollout.
• Own the Go to Market strategy for fan facing products, driving product adoption and business growth.
• Develop fan value propositions for each product, creating messaging to communicate those benefits, inputting into the UX to improve the fan’s experience with our products, and identifying which touchpoints will be most effective for upcoming (and ongoing) marketing campaigns.
• Develop and brief effective, innovative and scalable B2C product marketing campaigns that drive successful product adoption using our own touchpoints, plus paid and earned media where appropriate, across all 30+ global markets.
• Working with research tools to generate fan insights that enable ideas for product development, creating strategic recommendations with these that drive product roadmap and help us hit key business OKRs.
• Close collaboration with the Research and Fan Experience (Customer Service) teams to identify gaps in fan knowledge to identify where further marketing and refined UX is necessary to overcome pain points and drive adoption.
• Work closely with Product Directors and Business leads to better understand fan engagement and adoption of products and services.
• Develop fan facing campaigns with the wider Brand & Creative teams, including landing pages, blog and social content and videos, ideating concepts and narratives that speak to the wider business goals.
• Ensure local marketing teams have effective marketing materials to meet their local needs, such as adverts, animations, web pages, innovative social content, FAQs, and templated copy for local translation.
• Manage relationships with vendors such as design agencies and digital suppliers, be adept in briefing agencies on our requirements
• Ensure high degree of quality, accurate messaging in line with our tone of voice and consistent use of brand across all promotional material
• Occasional travel will be required to key office locations including London and Los Angeles
• Use, create and refine AI agents to drive consistency and efficiency across our global org

Benefits

• Medical, vision, dental and mental health benefits for you and your family, with access to a health care concierge, and Flexible or Health Savings Accounts (FSA or HSA)
• Free concert tickets, generous paid time off including paid holidays, sick time, and personal days
• 401(k) program with company match, stock reimbursement program
• New parent programs including caregiver leave, plus fertility, adoption, foster, or surrogacy support
• Career and skill development programs with School of Live, tuition reimbursement, and student loan repayment
• Volunteer time off, crowdfunding match

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Education Level: No Education Listed