Director, B2C Marketing

Branch

5h•$150 - $165•Remote

About The Position

Branch is seeking an experienced and strategic Director of B2C Marketing to lead our customer and end-userfacing marketing efforts. This individual will be responsible for developing and executing a comprehensive marketing strategy that drives end-user acquisition, engagement, and retention. The ideal candidate is a hands-on leader with a proven track record of building and managing high-performing marketing teams and delivering measurable results in a fast-paced, B2C environment.

Requirements

8+ years of experience leading the development of customized marketing campaigns
Experience working with creative teams to develop concepts and campaigns
Well-rounded experience with marketing channels, and adapting campaigns to channels
Experience making data-driven marketing decisions

Nice To Haves

Knowledge of payments industry is a plus
Experience in a B2B2C business model and Braze is a plus

Responsibilities

Strategic Planning: Develop and implement a holistic B2C marketing strategy aligned with company goals, including brand awareness, customer acquisition, and revenue growth.
Team Leadership: Lead, mentor, and grow a team of marketing professionals, fostering a culture of collaboration, innovation, and performance.
Customer Acquisition: Oversee all end-user acquisition channels, including but not limited to: Collaborative co-marketing at time of customer launches Email and SMS In-app notifications Paid media (social, influencers, etc) Affiliates or partnerships
Brand Management: Act as a brand steward, ensuring all B2C marketing communications are consistent with the company's voice, values, and visual identity.
Co-Marketing: Understand client objectives, craft value propositions and messaging frameworks, develop co-marketing campaigns, and flawlessly execute campaigns in partnership with the customer to drive worker sign-ups.
Customer Lifecycle & Retention: Develop and manage a lifecycle marketing strategy, including loyalty programs, re-engagement campaigns, and personalized communications to increase end-user lifetime value (LTV).
Budget Management: Own and manage the B2C marketing budget, allocating resources effectively to maximize ROI and achieve key performance indicators (KPIs).
Analytics & Reporting: Establish and monitor key metrics, providing regular reports on marketing performance to the leadership team. Use data and insights to optimize campaigns and inform future strategies.
Market & Competitive Analysis: Stay informed about industry trends, consumer behavior, and competitor activities to identify new opportunities and maintain a competitive edge.
Cross-Functional Collaboration: Partner closely with Product, Data,, Professional Services, and Support teams to ensure a seamless and positive customer an end-user experience from initial contact through post-purchase support.