Director, Future Field Engagement Strategy – Customer Archetypes

Novartis • Tampa, FL

4d • Remote

About The Position

As Director, Future Field Engagement Strategy – Customer Archetypes, this role helps shape how Novartis understands and connects with the U.S. healthcare landscape. You will design and bring to life modern, enterprise‑wide customer frameworks that create clarity around segmentation and targeting – aligning how customers and healthcare systems are prioritized across therapeutic areas and portfolios. This work enables more thoughtful, precise deployment of resources, ensuring every customer interaction feels intentional, relevant, and impactful. By translating healthcare insights and market signals into actionable frameworks, you will empower field teams and leaders to make confident decisions that advance both enterprise goals and patient impact.

Requirements

• Bachelor’s degree required from 4-year college or university.
• 10+ years’ experience in customer segmentation, targeting, or go-to-market strategy, within pharmaceutical, biotech, healthcare, or similarly structured industries with large, geographically dispersed teams. We also welcome candidates from other complex environments such as medical devices, diagnostics, life sciences services, insurance, consumer health, or B2B sectors.
• Deep expertise working with aggregated healthcare data (e.g., claims, prescribing, payer, syndicated datasets) and translating insights into meaningful commercial strategy.
• Strong understanding of the U.S. healthcare landscape, including delivery models, access dynamics, and evolving customer archetypes.
• Proven ability to turn complex data and analytics into clear, actionable recommendations within large, matrixed organizations.
• Experience designing or applying analytics‑driven segmentation and data‑informed strategy to shape go‑to‑market decisions.
• Strong collaboration and influencing skills, with a track record of partnering across analytics, strategy, field, and marketing teams.
• Exceptional strategic thinking, problem‑solving, and storytelling abilities to help envision and shape future‑ready engagement models.

Nice To Haves

• Strategic and analytical thinker with the ability to connect data, insight, and ambition to shape customer‑centric engagement models.
• Trusted collaborator who thrives in ambiguity, brings clarity across functions, and is energized by precision engagement and meaningful customer transformation.

Responsibilities

• Design and bring to life future‑forward customer archetype frameworks that reflect the full complexity and evolving dynamics of the U.S. healthcare ecosystem – including systems, networks, providers, payers, and key influencers.
• Shape enterprise targeting and tiering strategies that guide field deployment, engagement planning, and thoughtful resource allocation across portfolios and therapeutic areas.
• Continuously evolve customer segmentation approaches to stay ahead of market shifts, competitive dynamics, and emerging customer needs, in close partnership with Insights and Decision Science (IDS).
• Develop and apply advanced customer assessment methodologies that balance quantitative data with qualitative insight to understand customer maturity, strategic value, and engagement potential.
• Partner across data, insights, and commercial teams to translate healthcare data and engagement signals into actionable, enterprise‑wide archetype models.
• Deliver bold, transformative recommendations that redefine how Novartis organizes around and engages customers – moving beyond incremental segmentation to enterprise-level frameworks.
• Ensure all customer frameworks align seamlessly with enterprise, brand, and commercial priorities, enabling precision engagement and meaningful competitive differentiation.
• Serve as the principal architect and champion of customer archetyping, driving alignment across launch, field, and commercial strategies.
• Lead with integrity and accountability by ensuring all work adheres to NPC policies, the Code of Conduct, and applicable laws and regulations.

Benefits

• US-based eligible employees will receive a comprehensive benefits package that includes health, life and disability benefits, a 401(k) with company contribution and match, and a variety of other benefits.
• In addition, employees are eligible for a generous time off package including vacation, personal days, holidays and other leaves.

What This Job Offers

• Job Type: Full-time
• Career Level: Director