Director, FP&A NA OU Marketing Finance

The Coca-Cola Company • Atlanta, GA

3d

About The Position

The Director, DME & Brand Investment FP&A is a finance leader within the North America Operating Unit (NAOU) FP&A Service Delivery organization and serves as the primary execution partner to the Senior Director, DME–Brand Investment FP&A Lead. This role supports performance management, planning, forecasting, and insight delivery for Direct Marketing Expense (DME) and Global Brand Category reporting, ensuring analytical rigor, operational excellence, and clear performance narratives. The Director plays a critical role in orchestrating day-to-day FP&A activities, coordinating inputs across teams, and translating financial and operational data into quality insights that inform decision-making by the Brand Investment Finance team and other key stakeholders. The role operates at the intersection of Finance, Marketing, and Global Category Brand teams, helping ensure alignment between investment decisions, business outcomes, and objectives. This role reports directly to the Senior Director and has accountability for execution quality, analytical depth, and governance across assigned FP&A deliverables. The Director partners closely with the MSP and cross-functional stakeholders to enable efficient, accurate, and insight-driven FP&A delivery.

Requirements

• Bachelor’s degree in Finance, Accounting, Economics, Business Administration, Analytics, or a related discipline required; MBA, CPA, CMA, or equivalent preferred
• 5-10+ years of progressive finance experience, with strong FP&A and business partnering exposure.
• Experience supporting marketing spend, brand investment, or similar commercial areas strongly preferred.
• Proven ability to lead FP&A processes and deliver high-quality insights in a complex, matrixed environment.
• Strong analytical, financial modeling, and storytelling capabilities.
• Demonstrated experience driving process improvement, standardization, and productivity initiatives.
• Experience working with MSPs or shared service delivery models preferred.
• Strong communication, stakeholder management, and influencing skills.
• High accountability mindset with the ability to manage multiple priorities and tight deadlines.

Responsibilities

• Support the Senior Director in owning the FP&A agenda for DME and Global Brand Category reporting by coordinating planning, forecasting, and performance management activities.
• Translate strategic priorities into clear analytical plans, timelines, and deliverables, ensuring consistent execution across the FP&A calendar.
• Develop and deliver insightful analysis on DME spend, and brand investment performance, highlighting key drivers, risks, and tradeoffs.
• Act as a day-to-day finance partner to the NAOU Brand Investment Finance team, providing proactive insights and decision support.
• Prepare executive-ready materials and narratives to support senior-level discussions and reviews.
• Lead execution of Month-End Close, Rolling Estimates, Annual Business Plan, and Risks & Opportunities processes for DME and Global Brand Category (in collaboration with Marketing Assets & Media team members).
• Ensure accuracy, consistency, and timeliness of FP&A deliverables, supporting a single trusted view of performance.
• Manage performance management routines, including variance analysis, trend reporting, and forecast accuracy tracking.
• Identify and resolve data, methodology, or reporting issues in partnership with relevant stakeholders.
• Maintain strong governance, controls, and documentation aligned to NAOU and global FP&A standards.
• Execute transformation initiatives to simplify, standardize, and improve DME FP&A processes and deliverables (i.e. Project BRITE).
• Identify and implement automation opportunities and efficiency improvements in partnership with the MSP.
• Support adoption of new tools, systems, and global FP&A standards (i.e. SPP’s) within the DME and Brand Investment space.
• Track and report productivity and efficiency gains resulting from transformation initiatives.
• Serve as a primary liaison for day-to-day interactions with the NAOU Brand Investment Finance team and related stakeholders.
• Partner across Finance, Marketing, and other teams to ensure alignment on assumptions, performance metrics, and narratives (DME + Global Brand Category).
• Communicate financial information clearly and concisely to enable informed decision-making.
• Represent the FP&A team in working sessions, project teams, and cross-functional forums related to DME and Brand investment topics.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level